Sramana Mitra: How long did this go on? How many years did you run this? Jeff Frieden: From 1980 to 1983. We once hired an auctioneer to come in one day for an auction of these televisions that we had in containers sitting out in the parking lot. We actually sold more merchandise in that one
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Jamie Tedford: We took a step back at that moment and thought, “We’re sitting on a tremendous amount of equity value.” We had now become, not just a strategic partner of Facebook, but we had also accessed the Twitter platform as well as LinkedIn and thought about how we could become the preeminent software for
If you haven’t already, please study our free Bootstrapping course and the Investor Introductions page. Jeff Frieden bootstrapped Auction.com to about $180 million in revenue and profitability. Thereafter, he raised private equity financing and growth capital and is currently running a private company that is more than qualified to be a public Unicorn. The company
Sramana Mitra: What emerged as the positioning of Brand Networks? I understand you’re helping with word-of-mouth brand networks. What was the service that they were buying? Jamie Tedford: In the early days, they were buying more of traditional marketing services agency roles. Eventually as I brought on my partner and CTO Mike Garsin, we determined
Sramana Mitra: What year did that chapter end for you? Jamie Tedford: Around 2002. I got to work with an ad agency called Arnold Worldwide. I worked with a lot of really big brands. The brand that really got me excited was Volkswagen. I learned a lot of about traditional advertising at that time. I
If you haven’t already, please study our free Bootstrapping course and the Investor Introductions page. Jamie bootstrapped Brand Networks to a highly profitable, large business leveraging the disruption in brand marketing caused by social media. He then sold minority stake in the company to a private equity firm. Excellent execution for bombbomb alternatives! Sramana Mitra:
Entrepreneurs are invited to the 263rd FREE online 1M/1M roundtable mentoring session on Thursday, June 11, 2015, at 8 a.m. PST/11 a.m. EST/8:30 p.m. India IST. If you are a serious entrepreneur, register to “pitch” and sell your business idea to Sramana Mitra. You’ll gain straightforward feedback, advice on next steps, and she’ll answer any