Sramana Mitra: On this topic, I’d like to probe a little bit more. Let me give you some context. We have a very significant research and curriculum material on a methodology that you followed, which we call Bootstrapping Using Services. One of our Entrepreneur Journeys Series books actually covers this as well. Let’s double-click on
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Sramana Mitra: When you arrived, was the product already in place? Were they already selling? Alexandre Wentzo: Yes. The product was only in English at that time. There was a need to put in place a sales team in Europe. We trained them on the product. We were a very small company. I had to translate
Sramana Mitra: Tell me about the conditions under which you started your first company. What was that company? What was going on around that led you to that and how did you get that going? Kurt Long: I was very naive about being an entrepreneur. I was a really good software developer and had a
Sramana Mitra: Can you tell the story of how the company was founded and develop the story fully? Alexandre Wentzo: When I joined them in the UK, they were working in Central London in a small flat. They were keen on the French market at that time because the economy was a bit better than
Alex tells the story of a bootstrapped company from London that has gone all the way to $10 million in just over 10 years and is now looking to scale further, perhaps with outside capital. Sramana Mitra: Let’s start at the very beginning of your story. Tell us where you’re from, where you were born, raised,
Kurt has tried different permutations and combinations of bootstrapping, several of them successfully. Listen to his perspective on each of those. Sramana Mitra: Let’s start at the very beginning of your journey. Where were you born, raised, and in what kind of background? Kurt Long: I was raised in Clearwater, Florida. I grew up in
Entrepreneurs are invited to the 272nd FREE online 1M/1M roundtable mentoring session on Thursday, August 20, 2015, at 8 a.m. PDT/11 a.m. EDT/8:30 p.m. India IST. If you are a serious entrepreneur, register to “pitch” and sell your business idea to Sramana Mitra. You’ll gain straightforward feedback, advice on next steps, and she’ll answer any of your questions.