Today’s 313th FREE online 1M/1M roundtable for entrepreneurs is starting in 30 minutes, on Thursday, July 14, at 8:00 a.m. PDT/11:00 a.m. EDT/8:30 p.m. India IST. Click here to join. All are welcome!
Sramana Mitra: The $9 million in 2015 was your revenue or was it the gross spend of how your advertisers are spending with you? Daniel Nathan: It’s the gross spend but the average margin was pretty high. Sramana Mitra: From an accounting point of view, how do you calculate revenue? Growth spend is not revenue
Sramana Mitra: Very interesting. When you got a bunch of companies going, how were you pricing? Was it a subscription pricing model or was it a media buying pricing model where you were taking a percentage of the budget you were managing? Daniel Nathan: We were doing arbitrage. We go a client and say, “We
Sramana Mitra: You’re catering to French clients? Daniel Nathan: Actually, we don’t have any French clients. Sramana Mitra: Where are the clients from? Daniel Nathan: US – a lot of them from San Francisco. Sramana Mitra: How did you find these clients?
Entrepreneurs are invited to the 313th FREE online 1M/1M roundtable mentoring session on Thursday, July 14, 2016, at 8 a.m. PDT/11 a.m. EDT/8:30 p.m. India IST. If you are a serious entrepreneur, register to “pitch” and sell your business idea to Sramana Mitra. You’ll gain straightforward feedback, advice on next steps, and she’ll answer any
Sramana Mitra: What happens next? Daniel Nathan: My first company was not going to copy the technology I was building. They were not going to buy on CPM. On the other side, my company was not going to go to direct advertisers. The issue was that advertisers wanted to work with us directly because they
Sramana Mitra: What did this company do? Daniel Nathan: Groupon for video games. I went there for the summer. I said, “We’re going to become an incubator and build multiple companies around video games.” I said, “I’m going to build a mobile ad network specialized in video games.” We started with three people in 2012.
Daniel Nathan: After I studied Finance, I tried working in Finance. I did six months internship as an M&A Consultant in Deloitte. I really hated it. I was going to the restroom four times a day to sleep half an hour. They gave me a contract to work full time. I said, “I think I’m