Katherine Kostereva: We do account-based marketing campaigns around those companies. As soon as we acquire the partner, we do onboarding processes. We invest in onboarding the partner and have them start developing the market. In some regions, we have unbelievable success. In South Africa, we have a partner who’s bringing several customers every month. Our
Sramana Mitra: Talk to me about organic growth versus financing. Is all the growth that you’ve achieved so far organic? Katherine Kostereva: It’s all organic. We never took loans and we never had investors. The approach is very simple. We reinvest everything we earn into our business. Nowadays, we have 700 people on board in
Sramana Mitra: What happened in 2012? Stephan Goss: We started hiring pretty extensively on the tech side. I think, by the end of 2012, we got up to about 12 people. The questions were just statically built. They weren’t optimized. There wasn’t anything about switching them around. We started hiring a lot of developers around that
Entrepreneurs are invited to the 319th FREE online 1M/1M roundtable mentoring session on Thursday, September 1, 2016, at 8 a.m. PDT/11 a.m. EDT/8:30 p.m. India IST. If you are a serious entrepreneur, register to “pitch” and sell your business idea to Sramana Mitra. You’ll gain straightforward feedback, advice on next steps, and she’ll answer any
In case you missed it, you can listen to the recording here:
During this week’s roundtable, our guest was Shane Evans, Founder of Scrapinghub, a virtual company with 5M Euro in revenue and 132 people. They have employees in 43 countries and operate 100% virtually. Fascinating! Vizru As for the pitches, first up pitching, Ramesh Mahalingam from Santa Clara, CA, pitched Vizru. Vizru delivers business process automation,
Sramana Mitra: When it came to a head-to-head with Microsoft, how did you win? Katherine Kostereva: I win against Microsoft now in America as well. First, what is the differentiator. The differentiator of BPMOnline is that it is built on BPM platform. Even mid-size companies who value Business Process Management as the core of CRM application
Sramana Mitra: How did you utilize this data? What did you do with the data that you were accumulating? Stephan Goss: We never did any bulk data sales. We would use the data to then start showing ads against that data. For example, if somebody told us he’s a diabetic, then we would show an