Bootstrapping to $20 Million From London: Guy Mucklow, CEO of PCA Predict (Part 6)

Sramana Mitra: How much were you selling for? What was your business model and pricing model? How were you monetizing your product? Guy Mucklow: I might have mentioned earlier that we had two main licensing models in the early days because we saw mass market potential for this kind of service. We looked to go

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Bootstrapping to $13 Million with Freemium and Free Trials: SurveyGizmo CEO Christian Vanek (Part 6)

Sramana Mitra: I have a few questions on this. First, talk to me about your freemium strategy. What did you offer for free and what did you offer for premium? Christian Vanek: What we offer for free now is probably too much. That comes back down to the cultural problems in my organization. I tend

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Bootstrapping to $20 Million From London: Guy Mucklow, CEO of PCA Predict (Part 5)

Sramana Mitra: You’re saying that your main competitive strategy in winning accounts that would use your software for their sales enhancement process was to find them through different channels where you were not facing competitors? Guy Mucklow: Largely. I guess, it was also about the way in which we sold. We had a major focus on delivering

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Bootstrapping to $13 Million with Freemium and Free Trials: SurveyGizmo CEO Christian Vanek (Part 5)

Sramana Mitra: You said you that you rank in the first three search results for survey software. As you said, there is lots of competitors. Why do people buy your software over your competitors? What is the key positioning point that you win on? Christian Vanek: We serve two markets. The first market is definitely

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Bootstrapping to $20 Million From London: Guy Mucklow, CEO of PCA Predict (Part 4)

Sramana Mitra: Tell me about how you sell. Whom were you selling to? What was the sales decision making cycle? Guy Mucklow: Our main target audiences were e-commerce businesses. Another really important learning and a key theme that underlines and underpins our whole business is about choosing your routes to market very carefully. Most of our

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September 15 – 321st 1M/1M Mentoring Roundtable for Entrepreneurs

Entrepreneurs are invited to the 321st FREE online 1M/1M roundtable mentoring session on Thursday, September 15, 2016, at 8 a.m. PDT/11 a.m. EDT/8:30 p.m. India IST. If you are a serious entrepreneur, register to “pitch” and sell your business idea to Sramana Mitra. You’ll gain straightforward feedback, advice on next steps, and she’ll answer any

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320th Roundtable Recording On September 8, 2016: With MarineTraffic CEO Demitris Memos

In case you missed it, you can listen to the recording here:

Bootstrapping to $13 Million with Freemium and Free Trials: SurveyGizmo CEO Christian Vanek (Part 4)

Sramana Mitra: I was about to ask you about the commercial terms that you negotiated with the company that was giving you all this input about what to build. How did you structure the terms? Christian Vanek: The terms were very simple. It was a gentleman’s agreement to be honest and we still are upholding

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