Sramana Mitra: Let me summarize what I heard and you tell me if I got this right in terms of the key strategies that worked for you. You went after smaller publishers and accumulated a good amount of mobile inventory that was a collection of small sites. You went after advertisers who wanted to run
Sramana Mitra: What form factor would that be in? If you could provide something, you must have had a hypothesis of what that must look like? David Kashak: Basically, I thought about developing a platform for them. Using that platform, they can easily create native units for their mobile sites. It’s going to be something
Entrepreneurs are invited to the 331st FREE online 1M/1M roundtable mentoring session on Thursday, December 8, 2016, at 8 a.m. PST/11 a.m. EST/9:30 p.m. India IST. If you are a serious entrepreneur, register to “pitch” and sell your business idea to Sramana Mitra. You’ll gain straightforward feedback, advice on next steps, and she’ll answer any
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Extraordinarily tight, disciplined strategy and execution has enabled David to build a tremendously fast growth company with a small team. A lot to learn! Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in
Sramana Mitra: What was the inflection point? I remember there was a channel-based inflection point that you were able to hit upon as well, right? Dan Stewart: It was the introduction of the custom-writing services that caused the spike in our revenues. Instead of providing a single message that they can send once per month,
Sramana Mitra: In 2011, you had scaled significantly. Where are the revenues at this point? James Kane: I want to say they’re right around $4.5 million or so. My recollection gets a little bit fuzzy there. Sramana Mitra: What are the next strategic moves? What was the thinking behind those moves? James Kane: We entered
Sramana Mitra: Talk a bit about the ramp in customers. What was the first year and how did it grow from there? Dan Stewart: In the first year, we ended up with tens of clients from the real estate coach who was talking about our service. Somehow, a very prominent real estate agent up in
Entrepreneurs are invited to the 331st FREE online 1M/1M roundtable mentoring session on Thursday, December 8, 2016, at 8 a.m. PST/11 a.m. EST/9:30 p.m. India IST. If you are a serious entrepreneur, register to “pitch” and sell your business idea to Sramana Mitra. You’ll gain straightforward feedback, advice on next steps, and she’ll answer any