Sramana Mitra: What did you do and what model were you trying to reach? Carl Ryden: There were a couple things that changed during that time. One is, the transactional sales people that we hired were not a good fit for our culture and how we operated. When we made changes, we wrote down our values.
Sramana Mitra: You must have had a lot of relationships in that business since you were coming into this business trying to do something better than what you’ve done before. Did many of those relationships convert into paying customers? Carl Ryden: Yes. We call them switchers. We get someone to switch from something they had
Entrepreneurs are invited to the 356th FREE online 1Mby1M mentoring roundtable on Thursday, June 8, 2017, at 8 a.m. PDT/11 a.m. EDT/8:30 p.m. India IST. If you are a serious entrepreneur, register to “pitch” and sell your business idea. You’ll receive straightforward feedback, advice on next steps, and answers to any of your questions. Others can register
Sramana Mitra: I need you to step through the process of building this company. Let’s start by zeroing in on the concept that you and Ken agreed on, and how you came up with that concept. Carl Ryden: We started with a general framework of building a business where it has primary value through its
Sramana Mitra: What were you trying to build? Carl Ryden: I wanted to build software that helped manage configurations of home electronics. You can drag them on and it would tell you the best way to hook up your home stereo. It was called hookitupright.com. I built the application and put a lot of time
Carl Ryden: We did the Thinkpad 350, 425, 701 and all of that. It was great fun. It was one of the best teams I had ever worked on. While I was there, IBM shutdown the PC company and moved it to Raleigh. They moved all the notebook development to Yamato Labs in Japan, and we were
Entrepreneurs are invited to the 356th FREE online 1Mby1M mentoring roundtable on Thursday, June 8, 2017, at 8 a.m. PDT/11 a.m. EDT/8:30 p.m. India IST. If you are a serious entrepreneur, register to “pitch” and sell your business idea. You’ll receive straightforward feedback, advice on next steps, and answers to any of your questions. Others can register
In case you missed it, you can listen to the recording here: