Bootstrapping to $80 Million from Canada: Rob Purdy, CEO of Power2Motivate (Part 1)

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.  Adding to our incredible roster of stories of entrepreneurs who have bootstrapped decisively, Rob’s is an incredible journey of a precise execution. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and what kind of

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Bootstrapping to $10M+ From Australia: Financial DNA CEO Hugh Massie (Part 6)

Sramana Mitra: How did you stimulate that? Were these inbound leads or did you actually go after enterprise clients? Hugh Massie: Both. There were inbound leads. People became aware that we existed. Because what we have done has been leading edge, it’s only now that these bigger firms are starting to having a goals-based financial planning

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Bootstrapping to $10M+ From Australia: Financial DNA CEO Hugh Massie (Part 5)

Sramana Mitra: What did you price it at? Hugh Massie: There are three pricing levels. The bottom one is $1,500 a year. The top one is $3,995 a year depending on what components of the system they buy. Sramana Mitra: What was the mix of customers? Were you still selling largely to the small individual advisors

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Bootstrapping to $10M+ From Australia: Financial DNA CEO Hugh Massie (Part 4)

Sramana Mitra: How long did it take you to reach a million dollars in revenue? Hugh Massie: We were about two years into it before we got to that level. Sramana Mitra: That was still based on the product sales model, right? Hugh Massie: Yes. Sramana Mitra: What was the next major strategic thing that

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Bootstrapping to $10M+ From Australia: Financial DNA CEO Hugh Massie (Part 3)

Sramana Mitra: Whom are you selling to? Are you selling to financial advisors? Hugh Massie: We sell a subscription package to financial advisors. We have a SaaS revenue-based model. Sramana Mitra: Got it. What is the source of the data based on which you’re developing these models? Hugh Massie: We have built psychometric systems using

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Bootstrapping to $10M+ From Australia: Financial DNA CEO Hugh Massie (Part 2)

Sramana Mitra: When you decided that this was the mission around which you were going to create an offering, what did you decide to do? What was the product or service? What format did it take? Hugh Massie: I realized that it needed to be a product that was scalable. It could be done by

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July 6 – 360th 1Mby1M Mentoring Roundtable for Entrepreneurs

Entrepreneurs are invited to the 360th FREE online 1Mby1M mentoring roundtable on Thursday, July 6, 2017, at 8 a.m. PDT/11 a.m. EDT/8:30 p.m. India IST. If you are a serious entrepreneur, register to “pitch” and sell your business idea. You’ll receive straightforward feedback, advice on next steps, and answers to any of your questions. Others can register

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359th Roundtable Recording On June 29, 2017: With Vaclav Muchna, Y Soft

In case you missed it, you can listen to the recording here: