Sramana Mitra: How much of what you are saying you do is done manually versus in software? Brock Berry: The recommendation part of the software is completely automated via the technology software platform. The trafficking of all the campaigns that are sold is also automated right from the proposal to the ad-serving tools including the input
Sramana Mitra: What was that business doing that allowed it to grow that fast? Brock Berry: That’s exactly why we started AdCellerant. The market was really ready for that type of traction and we were bringing these highly-sophisticated marketing strategies to local business owners. We were doing that through the media companies that we worked
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. Love and startups go hand in hand for Brock and Shelby who are helping media companies generate seven-figure revenue streams. Sramana Mitra: Whoever wants to start, let’s start at the very beginning of your personal journey. Where are you from? Where were you born, raised, and
Sramana Mitra: What was the first year of that product being revenue-generating? Rob Purdy: It would have started generating a little bit of revenue in 2012. At that point in time, we had 20 licensees for Power2Motivate. The only people using the reward component was us and our direct customers. The other 19 licensees were
Entrepreneurs are invited to the 361st FREE online 1Mby1M mentoring roundtable on Thursday, July 27, 2017, at 8 a.m. PDT/11 a.m. EDT/8:30 p.m. India IST. If you are a serious entrepreneur, register to “pitch” and sell your business idea. You’ll receive straightforward feedback, advice on next steps, and answers to any of your questions. Others can register
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Rob Purdy: It is. It has worked very well. It has been a good ride for all the shareholders who came in at that time because they’ve been receiving dividends for the last three and a half years. The valuation of the business has grown significantly in six years. Sramana Mitra: These are people that
Sramana Mitra: Can you bring these inflection points together for us and help us understand how this impacted revenue? Rob Purdy: When we signed the contract, the company business was, in aggregate, about $5 million. We doubled our business in the next couple of years. We grew the business to around $10 million. By 2010,