Today’s 368th FREE online 1Mby1M roundtable for entrepreneurs is starting NOW, on Thursday, September 21, at 8:00 a.m. PDT/11:00 a.m. EDT/8:30 p.m. India IST. Click here to join. All are welcome!
Today’s 368th FREE online 1Mby1M roundtable for entrepreneurs is starting in 30 minutes, on Thursday, September 21, at 8:00 a.m. PDT/11:00 a.m. EDT/8:30 p.m. India IST. Click here to join. All are welcome!
Entrepreneurs are invited to the 368th FREE online 1Mby1M mentoring roundtable on Thursday, September 21, 2017, at 8 a.m. PDT/11 a.m. EDT/8:30 p.m. India IST. If you are a serious entrepreneur, register to “pitch” and sell your business idea. You’ll receive straightforward feedback, advice on next steps, and answers to any of your questions. Others can register
Sramana Mitra: How do you compete with these hundred different competitors? JT Marino: We built the company our way. We cannot compete the same way they do. If we want to compete like a Casper, we cannot beat them dollar per dollar in ad spend. We have to be very careful how we purchase our
Sramana Mitra: Where was that factory? JT Marino: That was in Southern California. They were willing to take a chance. Their primary business wasn’t even mattresses. We had to go to a factory that didn’t produce mattresses and convince them to produce them. As far as the marketing side goes, we were using family, friends,
JT Marino: We shut the site down and quit our jobs. We officially launched Tuft & Needle in October of 2012. The primary differentiation for us was that we were direct to consumer. We had just one model. This was very contrarian to the entire industry. There’s no company that makes one model. There’s firm,
In case you missed it, you can listen to the recording here:
Online mattress is the hottest e-commerce category these days, and here is yet another one delivering venture scale growth without venture capital. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background? JT Marino: I was born in Phoenix,