Jared Shusterman: Quite frankly, a lot of these guys don’t trust the bigger brands that they sell. The number one game changer here in helping these guys was to be cooperative and, in effect, reap the benefits of that cooperation. It then came down to funding. We put a stake in the ground even in
Going against the grain of Venture Capital mania, in 1999, Aviram started his second bootstrapped venture. 18 years later, he is still running it. Happily! Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background? Aviram Jenik: I was
Sramana Mitra: Very interesting. Can you sketch for us a bit of the progression of the business? How many brands did you book as customers in 2006? How many in 2007 and so on? Jared Shusterman: I don’t know the exact number. Today, we’re a little over 60 brands that are powering over 60,000 or
Sramana Mitra: When did you get your first manufacturer customer? Jared Shusterman: We got the first one who really helped us understand the beauty of the model in December. Sramana Mitra: December of 2006? Jared Shusterman: No, 2005. That’s how we discovered that this was a much more interesting model than the original model that I
Sramana Mitra: What’s the next major milestone? Put this in chronological order for me. Where are we now? Jared Shusterman: We are going into December 2005. I was fortunate enough to be introduced to a jewelry manufacturer. I talked about what I was doing in terms of building marketing programs. He said, “Interesting. I like
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Sramana Mitra: What prompted you to go dig into jewelry? What was the trigger for jewelry? Jared Shusterman: We had a family friend who who was a consultant for jewelry retailers. I was lucky enough to spend some time with him and actually attended a show with him. I was able to speak to a
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