Entrepreneurs are invited to the 396th FREE online 1Mby1M mentoring roundtable on Thursday, April 26, 2018, at 8 a.m. PDT/11 a.m. EDT/8:30 p.m. India IST. If you are a serious entrepreneur, register to “pitch” and sell your business idea. You’ll receive straightforward feedback, advice on next steps, and answers to any of your questions. Others can register
Sramana Mitra: How big is your team now? David Menning: 150. Sramana Mitra: What percentage of that is in Australia? David Menning: We actually don’t have any staff in Australia at the present time. Sramana Mitra: That’s interesting. How did that happen?
Sramana Mitra: In terms of customer acquisition, what has been the driving narrative? What strategies worked for you? David Menning: It really comes down to the discipline of how one runs the business and how one runs a marketing team. There’s discipline and then as a result of that, how you apply marketing efforts to
Entrepreneurs are invited to the 396th FREE online 1Mby1M mentoring roundtable on Thursday, April 26, 2018, at 8 a.m. PDT/11 a.m. EDT/8:30 p.m. India IST. If you are a serious entrepreneur, register to “pitch” and sell your business idea. You’ll receive straightforward feedback, advice on next steps, and answers to any of your questions. Others can register
During this week’s roundtable, we had as our guest Paolo Juvara, Group Vice President, Oracle Applications Lab, Oracle. Oracle has been a partner of 1Mby1M since 2013 and has built its internal innovation program on the 1Mby1M Incubator-in-a-Box platform. In this session, Paolo and I discussed the secrets of the success of the program. A
Sramana Mitra: Let’s go back a little bit to the chronological story. In 2007, did you open up all of these English-speaking markets? David Menning: It was a step-by-step approach. In 2007, we were still trying to improve the Australian market. We were trying to improve the experience of the customer. Eyeglasses is quite a
In case you missed it, you can listen to the recording here. The interview begins at 42:00:
Sramana Mitra: Google AdWords did exist already. Google AdWords was easier because it wasn’t as competitive and the prices of keywords was lower. David Menning: That was the main marketing channel in that initial period. There were also a few marketing channels that existed. You may recall comparison shopping was also a big thing back