Sramana Mitra: Let’s go back a little bit to the chronological story. In 2007, did you open up all of these English-speaking markets? David Menning: It was a step-by-step approach. In 2007, we were still trying to improve the Australian market. We were trying to improve the experience of the customer. Eyeglasses is quite a
In case you missed it, you can listen to the recording here. The interview begins at 42:00:
Sramana Mitra: Google AdWords did exist already. Google AdWords was easier because it wasn’t as competitive and the prices of keywords was lower. David Menning: That was the main marketing channel in that initial period. There were also a few marketing channels that existed. You may recall comparison shopping was also a big thing back
Today’s 395th FREE online 1Mby1M roundtable for entrepreneurs is starting NOW, on Wednesday, April 18, at 8:00 a.m. PDT/11:00 a.m. EDT/8:30 p.m. India IST. Click here to join. All are welcome!
Today’s 395th FREE online 1Mby1M roundtable for entrepreneurs is starting in 30 minutes, on Wednesday, April 18, at 8:00 a.m. PDT/11:00 a.m. EDT/8:30 p.m. India IST. Click here to join. All are welcome!
Sramana Mitra: What was the first year that you started selling? Was it 2006? David Menning: Yes. Sramana Mitra: What transaction volume were you able to reach in the first year that you were selling? David Menning: When talking about growth, one has to put into perspective how one attains growth. Sramana Mitra: Absolutely.
Entrepreneurs are invited to the 395th FREE online 1Mby1M mentoring roundtable on Wednesday, April 18, 2018, at 8 a.m. PDT/11 a.m. EDT/8:30 p.m. India IST. If you are a serious entrepreneur, register to “pitch” and sell your business idea. You’ll receive straightforward feedback, advice on next steps, and answers to any of your questions. Others can register
Sramana Mitra: Why optical? Where did that idea come from? What was your background or any of your co-founders’ background that drew you to that particular idea? David Menning: We weren’t really optical-specific in terms of our expertise. We were rather entrepreneurs and savvy young business people. We were looking at identifying niches or business