Today’s 423rd FREE online 1Mby1M roundtable for entrepreneurs is starting in 30 minutes, on Wednesday, November 14, at 8 a.m. PST/11 a.m. EST/5 p.m. CET/9:30 p.m. India IST. Click here to join. All are welcome!
Sramana Mitra: The bulk of the business is this one-time fee to buy the chart that you’re providing. Nick Shaw: Yes. Sramana Mitra: What do the 26 coaches do then? Nick Shaw: They do more detailed one-on-one coaching. Sramana Mitra: There is a subscription business that is more detailed one-on-one coaching. Nick Shaw: Yes. There
Sramana Mitra: Do you feel comfortable talking a bit about what it cost to get this kind of endorsement? How do you evaluate which influencer relationships should you take on versus not? Nick Shaw: Something really important is making sure it’s a good match in terms of our brand. We’ve done some experiments. We’ve worked
Entrepreneurs are invited to the 421st FREE online 1Mby1M mentoring roundtable on Wednesday, November 14, 2018, at 8 a.m. PST/11 a.m. EST/5 p.m. CET/9:30 p.m. India IST. If you are a serious entrepreneur, register to “pitch” and sell your business idea. You’ll receive straightforward feedback, advice on next steps, and answers to any of your questions. Others
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Sramana Mitra: Let’s switch to customer acquisition. You said you have 85,000 people in your Facebook group. How did you get to these kinds of numbers? Nick Shaw: Our number one strategy is social media. That was pretty evident early on. Being in the health and fitness industry, it’s very visual-oriented. People want specific results.
Sramana Mitra: It sounds like you’ve created more of a content business. Nick Shaw: Yes. I would say we’re in the education business. We give people the education on what they need to eat, when, and how much. Sramana Mitra: An online learning kind of program. What’s the form factor of how you distribute this?
Sramana Mitra: What did you learn about how many clients could each coach service? Nick Shaw: A lot of it depends on the coach. All of our coaches were either in school or professors. Currently, we have over 25 coaches – 20 of them have Ph.D.’s, seven are registered dieticians and one is a family