Today’s 504th FREE online 1Mby1M Roundtable For Entrepreneurs is starting in 30 minutes, on Thursday, October 8 at 8 a.m. PDT/11 a.m. EDT/5 p.m. CEST/8:30 p.m. India IST. Click here to join. PASSWORD: startup All are welcome!
Sramana Mitra: What kind of customers were you able to attract, and how did you attract those customers? Jordan Brannon: We primarily attracted businesses that were manufacturing products and selling through traditional retail channels. A company making garments and selling through a larger retail chain like Nordstrom was our early-stage target customer.
Sramana Mitra: Strategy-wise, it’s still large accounts selling and just bigger deals? No major change on that front? John Baker: Not at that stage. We’re just accelerating that work and putting in place the infrastructure to grow faster. We did another round a couple of years later for another $80 million.
Coalition is still largely a services company but also has a few products. It’s a well-managed journey. Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background?
Entrepreneurs are invited to the 504th FREE online 1Mby1M Mentoring Roundtable on Thursday, October 8, 2020, at 8 a.m. PDT/11 a.m. EDT/5 p.m. CEST/8:30 p.m. India IST. If you are a serious entrepreneur, register to “pitch” and sell your business idea. You’ll receive straightforward feedback, advice on next steps, and answers to any of your
Sramana Mitra: Is there anything else that we should discuss about that bootstrapping period before we switch into the next inflection point? John Baker: One thing I would like to discuss is how we differentiated from the competition. In my case, I spent a lot of time on the engineering and design side.
Sramana Mitra: The sales model at this point is still direct selling? John Baker: Yes, still the same. It had expanded into going to conferences to figure out who to talk to. Now we were talking to Deans or Provosts. Sramana Mitra: How was the average deal size moving?
Sramana Mitra: In the very beginning, when you were going door to door asking people to sign up, what were you charging? John Baker: In the early days, I built a model that was based on cost per student. The faculty members that I reached out to didn’t have the budget for this. I said,