Bootstrapping an E-Commerce Startup from Utah: KURU CEO Bret Rasmussen (Part 4)

Sramana Mitra: What did you learn by way of customer acquisition channels? Which ones were producing against this strategy? Bret Rasmussen: Search engine was very effective. We could solve a real problem that customers have, so the search engine is a great place when you know what you want. For example, you want shoes for

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Bootstrapping an E-Commerce Startup from Utah: KURU CEO Bret Rasmussen (Part 3)

Sramana Mitra: Let’s get back to the question I asked. How did you get to the product? Since you didn’t have the expertise, who designed the product? How did you get it to a version one product? Bret Rasmussen: I worked with a local design firm. While researching on patents, I got a book called

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509th 1Mby1M Roundtable Recording on November 12, 2020: With Ashmeet Sidana, Engineering Capital

In case you missed it, you can listen to the recording here: 509th 1Mby1M Roundtable November 12, 2020: With Ashmeet Sidana, Engineering Capital

Thursday, November 19 – 510th 1Mby1M Mentoring Roundtable for Entrepreneurs

Entrepreneurs are invited to the 510th FREE online 1Mby1M Mentoring Roundtable on Thursday, November 19, 2020, at 8 a.m. PST/11 a.m. EST/5 p.m. CET/9:30 p.m. India IST. If you are a serious entrepreneur, register to “pitch” and sell your business idea. You’ll receive straightforward feedback, advice on next steps, and answers to any of your

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Bootstrapping an E-Commerce Startup from Utah: KURU CEO Bret Rasmussen (Part 2)

Sramana Mitra: Did you have any expertise in shoe design? Who designed the shoe? Bret Rasmussen: I had no clue on how to design a shoe or how to make a shoe. I just started networking. There was a local design firm here in Salt Lake that had done shoe design for a handful of

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Bootstrapping an E-Commerce Startup from Utah: KURU CEO Bret Rasmussen (Part 1)

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. To succeed in e-commerce today, you need to look for unserved niches with unique products. Sraman a Mitra: Let’s start at the beginning of your journey. Where are you from? Where were you born and raised? What kind of background did you have?

Bootstrapping with Services to $20M: Visiquate CEO Brian Robertson (Part 7)

Sramana Mitra: What revenue level are you operating at now? Brian Robertson: Our revenue is over $20 million and growing at a range of 25% to 40% with our current platform. We are at the point of raising now and growing equity. I wanted to skip the traditional VC phase. I never saw a term

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Bootstrapping with Services to $20M: Visiquate CEO Brian Robertson (Part 6)

Sramana Mitra: How much of your old customer base from MedeFinance came into Visiquate?  Brian Robertson: Not too many. Mede is still a friend of mine and I’m a shareholder, so we were in a situation that just sometimes happens. Sometimes you have certain relationships that follow you wherever you go. I only needed a

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