If you haven’t already, please study our free Bootstrapping course and the Investor Introductions page. As usual, we love Bootstrapping Using Services case studies. Sramana Mitra: Let’s start at the beginning of your journey. Where are you from? Where were you born and raised? What kind of background did you have?
Sramana Mitra: Who did you raise money from? George Anderson: It was from a company called Soros private equity. Sramana Mitra: How much revenue was the software business generating when you brought this firm in? George Anderson: I don’t want to get it wrong, so I’d rather not say that one.
Sramana Mitra: When did that episode happen? Was it when you did this repackaging? George Anderson: Yes, when I did the repackaging. It was in 2001. Sramana Mitra: From 2001 to 2008, you ran as a bootstrapped company. How far did you get between your services, training, and software?
George Anderson: Here is a lesson I learned. It’s very relevant to bootstrapping using services. I said, “How do we take this business to the next level?” The answer was to go out and raise some capital. I hired Jeffries and we put together an information memorandum and a package, and we went out and
Sramana Mitra: How long did you do the high-end data teaching business? George Anderson: Up until 9/11. My learning center was in Broad Street in Lower Manhattan. They called it the Silicon Valley. I was in the information technology center during 9/11. 9/11 put it out of business. Sramana Mitra: Did your technology consulting business
Sramana Mitra: Enterprise Engineering was an enterprise technology consulting firm? George Anderson: It was and still is. Sramana Mitra: That is the company that we are talking about today?
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. George offers another case study for our very popular Bootstrapping Using Services track. Sramana Mitra: Let’s start at the beginning of your journey. Where are you from? Where were you born and raised? What kind of background did you have?
Sramana Mitra: How much did you raise this year? Arthur Lozinski: We raised $12.5 million. Sramana Mitra: What metrics did you raise on? Arthur Lozinski: We believe that we have a massive market. We have tons of customers who agree. We are growing at a nice rate. We think that the market opportunity is growing.