Sramana Mitra: Three out of the fifteen customers you started the process with converted into customers. What kind of average deal size did they convert at? James Cramer: The initial deal size was maybe $50,000 to $75,000 in ARR. Sramana Mitra: What time frame are we talking about?
Sramana Mitra: Tell me how you went about it. You used the lesson that you learned on bootstrapping using services. Tell me more about how you applied that principle to this business. James Cramer: The first thing that we did was, we got into a room with a whiteboard. It was just the two of
Sramana Mitra: How did the acquisition happen? James Cramer: We would occasionally get solicitations from bankers. We would always entertain it to get a sense of which company was worth it and what was going on in terms of acquisitions. One day, I got an email from a banker in New York that said, “I
Sramana Mitra: Help me out with one piece of this story. In an entrepreneur journey, the first time you’re doing it without personal money is a different ball game than when you have made money and are doing it a second time. By the time you come to Zimit, you had money. It’s a different
Among the biases of the Venture Capital industry that need to be categorically ignored, Bootstrapping Using Services happens to be on the top of the list. Read on for yet another fantastic textbook case study. Sramana Mitra: Let’s start at the beginning of your journey. Where are you from? Where were you born and raised?
Sramana Mitra: How long did it take you to hit $1 million ARR with this product? Jawad Shaikh: At the end of 2019, we were roughly at $500,000 ARR. Twelve months later, we were at $4.9 million ARR. We spent a lot and invested a lot in a period of three years to perfect this.
Sramana Mitra: By the time you started to identify the opportunity for productization, it was still just the two of you? Were there other people involved? Jawad Shaikh: No, we started hiring people much early on. I used to say that in my first business, it took us ten years to get to 30 employees.
Sramana Mitra: Tell me a little bit more about what the product is? What was the process of identifying this product that you wanted to build? Jawad Shaikh: This was during the Obama years and the stimulus package of helping healthcare systems move to electronic medical records. Our job was always to help hospitals implement