categories
HOT TOPICS
- The Accelerator Conundrum
- The Startup Velocity Question
- Platform as a Service
- Man and Superman
- Web 3.0 = (4C + P + VS)
- The Future: End of Capitalism
- Capitalism 2.0
Bootstrapping Using Services: Krishna Kumar, CEO of AppOrchid (Part 3)
Sramana: What kind of traction were you able to get with your Bootstrapping with Services strategy? Krishna Kumar: We were able to get some good Fortune 500 customers using that bootstrapping methodology. We used that as the means to get our first round of funding, which came through Open Ventures. Sramana: Where is the company
Bootstrapping Using Services: Krishna Kumar, CEO of AppOrchid (Part 2)
Sramana: How did you get the company off the ground? Did you raise VC money? Did you use your own money? Did you bootstrap? Krishna Kumar: Initially, we had to bootstrap. The first few years were funded through my checking account. Sramana: How long did it take you to get your first customer? Krishna Kumar:
Bootstrapping Using Services: Krishna Kumar, CEO of AppOrchid (Part 1)
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. See how a serial entrepreneur is using the ‘Bootstrapping Using Services’ methodology repeatedly to get companies off the ground. Sramana: Krishna, let’s start with the beginning of your personal story. Where are you from, what is your background? What leads up to your entrepreneurial story? Krishna
Bootstrapping a Big Data Company Using Services: DataSong CEO John Wallace (Part 7)
Sramana Mitra: So your system recommends where to move the dollars to? John Wallace: Correct. Sramana Mitra: How do you sell this solution? What part of your organization is buying and how is the sales cycle?
Bootstrapping a Big Data Company Using Services: DataSong CEO John Wallace (Part 6)
Sramana Mitra: If you could be more granular, how do you account for that? What data can you work off of and how do you tie that to how you charge? John Wallace: I thought you were going in the direction of how I know what they spend. So you mean how do we measure
Bootstrapping a Big Data Company Using Services: DataSong CEO John Wallace (Part 5)
Sramana Mitra: What were the backgrounds of these other two companies? Were they using a vertical approach? John Wallace: No, they’re horizontal. I think what they have in common is that they have simplified the problem by collecting data off of Excel. They try to get themselves on the website. It makes the day of
Bootstrapping a Big Data Company Using Services: DataSong CEO John Wallace (Part 4)
Sramana Mitra: Can you talk about that? John Wallace: The problem now has a name. It’s not an ideal name but it has a name. It’s called marketing attribution. It’s looking at the effectiveness of marketing spend. The field closest to that would be approaches of this in Statistics in the past 20 years –
Bootstrapping a Big Data Company Using Services: DataSong CEO John Wallace (Part 3)
Sramana Mitra: How much did you do in terms of revenues in the first couple of years? John Wallace: It probably took us four years to get to a million dollars. Sramana Mitra: How many people were involved? John Wallace: There were about four people. My original hypothesis was that there would be a lot