Sramana Mitra: Let me double-click down a little bit on the team issue. You have built this company from North Carolina? John Stewart: Yes, from the ground up. Sramana Mitra: Talk a little bit about what is the consideration of your company today. What has worked and not worked in building this company from North
Sramana Mitra: What is the pricing model? John Stewart: It’s based on per user per month. Sramana Mitra: What is the average deal size when you’re selling to one of your clients? John Stewart: It varies by segment. We have as little as a single license at a non-profit to as many as thousands at
Sramana Mitra: Was there a specific channel through which you were acquiring customers? Where were you getting the leads from? John Stewart: We built relationships at the ground level at Salesforce. As they were selling deals, especially in the small business segment, they needed integrators who were willing to take those deals and roll out
Sramana Mitra: Why build on top of Salesforce? John Stewart: We had built our MRP system on top of it when I had the manufacturing company. Salesforce’s ecosystem was really starting to explode. It was everywhere. I knew how to build a services business very well. It seemed to be that it was less specialized
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. John and his co-founder have built MapAnything from Charlotte, North Carolina and Atlanta, Georgia. They have now raised over $40 million in funding, proving that you can build sizable VC-funded SaaS businesses from anywhere. Sramana Mitra: Let’s start at the very beginning of your journey. Where
Sramana Mitra: Is this an inside sales model? What is the go-to market? Anthony Ferry: It has turned out to be more of an inside sales type of selling. It’ a hybrid. That was a learning for me. What I was used to was more of an outside sales in a consultative arena. Especially when
Sramana Mitra: Help me understand one thing from a business-building point of view. You have about 500 companies that are using the Where To Buy solution. All these other products that you have come up with, to what extent are these products up-sells into those customers bases? Anthony Ferry: Every single one of them. As
Anthony Ferry: The veer off to the B2C was because we saw an opportunity where there were a lot of solutions, and we thought that we had better data. It also was a much larger market if we were to succeed. You’re talking about your customers being monetized in a grander scale having millions of