Vertical Strategy The New York Times Company is operating in a number of key verticals (Jobs, Business & Finance, Health, Shopping, Real Estate, Autos, Technology / Gadgets, Travel, Entertainment, and Lifestyle) through its sites NYTimes.com, Boston.com, About.com, etc. We will take a look at the Company’s various online verticals in this segment. Vertical Search Consumersearch.com
Introduction The New York Times Company is a leading media company that publishes popular newspapers The New York Times, The International Herald Tribune, The Boston Globe and 15 other daily newspapers. NYT owns approximately 30 websites, including NYTimes.com, Boston.com and About.com. The Company’s revenues for 2006 were $3.3 billion. The Company has sold off its
Acquisition Targets McClatchy’s strongest asset is CareerBuilder. Though CareerBuilder is the number one job site in the US it lacks community features and McClatchy along with its partners could consider acquiring professional networkin sites like LinkedIn, Xing, etc., which have very good community features to enhance CareerBuilder. Sequoia Capital, Greylock, the European Founders Fund, and
Top Ranking Sites Online Movies is emerging as a key segment in the US and today more and more users are going online for movie rentals, downloads, trailers, news, latest updates and show timings. This has resulted in increasing traffic to the various movie sites. Some of the top online movie sites are IMDb, Yahoo!
Web 3.0 formula discussion Context Most of the sports sites that I went through have very good contextual nuances. These sites have something for every sports fan. I liked the way sites like NBA.com, MLB.com and NFL.com have covered the respective sports. If you love Basketball and want to check out on some stat or
Business Model Most online sports sites earn money from advertisements, subscriptions, retailing of sports equipments and merchandising. They have also realized the need for convergence with other media and mobile network for better broadcast and more ad dollars. The popularity of fantasy sports leagues has also drawn advertiser attention, as the fantasy games bring in
Top Players and Rankings Sports is a lucrative media vertical and an important lifestyle segment. With online users frequenting various sports sites for live scores, news, updates, streaming videos, etc. it is fast catching on as a major online segment as well. The advent of fantasy sports and networking sites have taken online sports to
Web 3.0 formula discussion (4C, P, VS) Context Online health portals are targeted at meeting specific user needs. HealthGrades for example provides ratings and profiles of hospitals, nursing homes and physicians to consumers, thereby, aiding the consumer to select the best physician and treatment. In most health sites, the context is split-up between men, women