categories
HOT TOPICS
- The Accelerator Conundrum
- The Startup Velocity Question
- Platform as a Service
- Man and Superman
- Web 3.0 = (4C + P + VS)
- The Future: End of Capitalism
- Capitalism 2.0
blog
Om Malik: Pioneering Blogs (Part 2)
Journalism is not the typical career path selected by young Indians in middle class families. However, Om made a choice and followed his passion. SM: What was the first significant journalism job you had, something you consider a milestone? OM: I don’t think there has been anything that significant. I have been going through an
Om Malik: Pioneering Blogs (Part 1)
Om Malik is a successful writer, reporter and has been entrepreneurial in many ways. He is also one of the pioneers of the blogging phenomena with GigaOm. Om has been a close friend of mine for many years, and was responsible for getting me into blogging. Today, he is one of first bloggers, along with
Defying Google: Adify CEO, Russ Fradin (Part 14)
SM: Are you getting the visibility at the right level of executive sponsorship at these large media companies? RF: I can tell you there are a lot of very senior folks at Washington Post that I have personally met. Beyond just them, deciding to build a network is a very important decision for a brand.
Web 3.0 & Online Travel: Synthesis
Today anyone with an Internet access and Credit card can just like that, plan for a week’s tour to South Africa or the Himalayas, thanks to the travel sites who offer trip planning at your finger-tips – flight booking, hotels and car rentals along with the reviews of the hotels, places of interest, and information
Time Warner’s Ad Network Move
In a previous post, I discussed Time Warner’s digital media strategy. In this one, I will analyze their move into Ad Networks, via an investment in Adify, a small company providing technology infrastructure services for building and running ad networks. [If you are new to the field on online advertising, please read my interview with
Monetizing Blogs via Ad Networks
We have spent a few weeks discussing online advertising and ad networks with the CEO of Adify. In this post, let’s take a look at how blogs would be able to leverage quality ad networks. Today, the notion of ‘A-List’ bloggers depends on 2 things: (a) Traffic (b) Content. Often, you find blogs with high
Defying Google: Adify CEO, Russ Fradin (Part 10)
SM: Would you give us some examples of your larger and smaller customers? RF: We work with an education related network called HotChalk, we work with a network of do-it-yourself home improvement types called HouseBlogs, we work with an entrepreneur called Robert Kadar who is starting a network called GoodHealthAdvertising, he is an expert and
Defying Google: Adify CEO, Russ Fradin (Part 8)
SM: You are then providing the ad network infrastructure to these aggregators? RF. Yes, we are a technology and services platform that allows any network operator to build and maintain their own highly targeted ad network. If we had existed back in 2004 our pitch to FM would have been that instead of spending millions
