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Alex Fuller
Best of Bootstrapping: Bootstrapped CloudSense with Services on Force.com
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. When had this conversation in 2014, the Force.com platform – now Salesforce Platform – was a great bootstrapping device for entrepreneurs. Read how Co-founder CTO Alex Fuller and Co-founder CEO Richard Britton bootstrapped CloudSense to a sizable product company on the platform. Sramana: Alex, let’s start
Best of Bootstrapping: Bootstrapping CloudSense with Services on Force.com from London
If you haven’t already, please study our Bootstrapping Course and Investor Introductions page. When had this conversation in 2014, the Force.com platform (now Salesforce Platform) was a great bootstrapping device for entrepreneurs. Read how Co-founder CTO Alex Fuller and Co-founder CEO Richard Britton bootstrapped CloudSense to a sizable product company on the platform. Sramana: Alex, let’s start with your
Bootstrapping a Cloud Startup with Services on Force.com from London: Alex Fuller, Co-Founder and CTO of CloudSense (Part 7)
Alex Fuller: External investment has allowed us to increase our Sales & Marketing investment to reach more companies. Our R&D investment has allowed us to create more vertical specific features that further differentiate us from the competition. We have also established a US presence with people on the ground in a number of locations headquartered in
Bootstrapping a Cloud Startup with Services on Force.com from London: Alex Fuller, Co-Founder and CTO of CloudSense (Part 6)
Sramana: What is your geographical scope in terms of the markets served? Alex Fuller: In terms of product software license sales, our focus is led partly by our regional presence. The US, UK, and Europe are our primary areas. We are also engaged in Australia. Additionally, we have system integrators who have partnered with us
Bootstrapping a Cloud Startup with Services on Force.com from London: Alex Fuller, Co-Founder and CTO of CloudSense (Part 5)
Sramana: Did the AppExchange or Salesforce teams generate leads for you even if you had to do the selling? Alex Fuller: We definitely had some leads coming off of the AppExchange. Our own direct selling efforts accounted for the vast majority of our leads and closed deals. I include the leg work of staying in
Bootstrapping a Cloud Startup with Services on Force.com from London: Alex Fuller, Co-Founder and CTO of CloudSense (Part 4)
Sramana: During the nine-month bootstrapping phase, how many people were focused on the services business and how many people were focused on product development? I’m also curious about how your business breaks down between Croatia and London. Alex Fuller: The business breaks down 50/50 between London and Croatia. We also bring consultants from Croatia onsite with
Bootstrapping a Cloud Startup with Services on Force.com from London: Alex Fuller, Co-Founder and CTO of CloudSense (Part 3)
Sramana: How did you go about building your team in Croatia? Alex Fuller: We flew out there and did some relatively simple job advertising. We set up an assessment center where we invited people to come and spend a couple of days with us. We put them through a training course because the Force.com platform
Bootstrapping a Cloud Startup with Services on Force.com from London: Alex Fuller, Co-Founder and CTO of CloudSense (Part 2)
Sramana: If you were to position this in the context of 2009, when you founded the company, what would the competitive landscape look like? Who was your closest competitor? Alex Fuller: That’s a good question. We were offering this system to a number of companies but the telecom sector was a key focus for us
