User Generated Reviews

Check out Yelp Mobile. In the growing trend of User Generated content, the Review market is one that many are eyeing. Yahoo has had movie reviews for a long time. Google is starting to pull in Yelp type reviews into their Google Local site. Now, Palm has done a deal with Yelp to put them

Read Full Article »

Google Gets MySpace

Google + MySpace = ~ 1 Billion Dollar deal. MySpace already makes $350 Million a year in revenues, but a Google deal will add a great deal of structure to their advertising. Of course, this just pushed the valuations of FaceBook and YouTube up another notch as well. Some exits are in the wings for

Read Full Article »

Segmented MySpace

Techcrunch has an interesting piece on Eons, a MySpace for older users, so to speak. The comments are very interesting. My thesis is that the concept of social / professional networking and community building in a targeted mode will filter down to every aspect of society. This means, your alumni association will have its own

Read Full Article »

Good Built-to-Flip Case Study

Search Engine Marketing (SEM) has become both essential, as well as extremely complex these days. What keywords should you buy? How should you distribute your budget against keywords? What frequency? What messages? Blah blah blah …Needless to say, in the midst of difficulty, entrepreneurs tend to smell opportunities. The market has also become crowded with

Read Full Article »

Yahoo Needs To Open APIs

Next generation online advertising : some recommendations.

Games For Good

Cross-discipline storylines for Interactive Gaming.

B:B Advertising’s Holy Grail

Epocrates: a good case-study for precisely segmented B:B Advertising.

Ad $$$ Continue to Migrate Online

Internet Advertising revenues continue to rise, driving renewed venture investment interest in the erstwhile profanity: DOTCOMs.