Good Built-to-Flip Case Study

Search Engine Marketing (SEM) has become both essential, as well as extremely complex these days. What keywords should you buy? How should you distribute your budget against keywords? What frequency? What messages? Blah blah blah …Needless to say, in the midst of difficulty, entrepreneurs tend to smell opportunities. The market has also become crowded with players claiming to do SEO and SEM optimization.

Well, I wanted to point you to Adisem (caveat: my client).

Adisem dynamically optimizes Google Adwords campaigns. They re-price existing keywords, generate new keywords, eliminate negative keywords. It’s a self-maintaining, automated ASP model, not some cloodgy manual thing. Hence, can scale to any number of campaigns, and can handle massive keyword matrices.

One client has seen a reduction in CPA in half while generating 50% more leads over a 10 month period. Another has realised a cost per click decrease of 29% while the amount of clicks increased by 21%. Over a two month period, return on investment has risen by 40%.

The system is very quick to respond to changing budget constraints and seasonal internet traffic patterns. The ROI is visible within a week of trying the service, and improves with time. Once the ROI is established, they charge 10% of the campaign budget under management as monthly fee.
Adisem is a little company that will, most likely, be acquired. I wanted to showcase it as an example of an intelligently boot-strapped micro-cap company, that maintains laser-sharp focus, and is, admittedly, built to flip.