categories
HOT TOPICS
- The Accelerator Conundrum
- The Startup Velocity Question
- Platform as a Service
- Man and Superman
- Web 3.0 = (4C + P + VS)
- The Future: End of Capitalism
- Capitalism 2.0
advertising
Rearden Commerce: Contextual Services
I have written a few framework articles recently, defining Web 3.0 and Enterprise 3.0. I also wrote a piece towards the end of 2005, called What is this Sea Change? In this article, I am going to start coverage on a very interesting company called Rearden Commerce, which touches upon many of the concepts we’ve
Newspapers, Roll Up!
There has been a lot of coverage on the dwindling fortunes of old media, especially the newspaper industry. Some of mine are Media Shuffles and Newspapers, Wake Up!. But. I am one of those people who believe that quality content will still need business models supporting it, and new media’s heavy reliance on FREE user-generated
Lufthansa to Buy Blog Ads via Washington Post
Via Steve Rubel: “Marketing Vox says that Lufthansa is buying ads on 100 travel blogs, all of them in the WashingtonPost.com’s Sponsored Blogroll program. I continue to think this program is a winner for everyone involved – the bloggers, media and advertisers.” I am talking with both Washington Post and FM right now, trying to
Segments & Lifestyles: Working Women
Here is a report on the state of the internet in terms of targeting the Working Women demographic, a highly desirable segment, yet seemingly somewhat underserved from an advertising inventory point of view. Some possible positionings for content and services that would capture the attention of this audience: – A Personal Shopping service for the
Blogging: Time versus Money
Chris Anderson in The Long Tail writes a good analysis on the amount of time we’re all putting in to Blog, and not paying attention to the ad dollars : DON’T QUIT YOUR DAY JOB. He quotes : An interesting tidbit from Guy Kawasaki’s wrap-up of his first full year blogging. Note that his blog
Triumph of the Nerds
The theme has been played with so many different storylines over the last thirty some years. And now, yet again, the web’s developments are rewriting another new script along these lines. On the Internet, if you are trying to launch a new product, service or site, and if the Geeks have appetite for your offering,
Newspapers, Wake Up!
Actually, Washington Post just did. Jeff Burkett writes: washingtonpost.com BlogRoll Program Launched. Jeff’s instincts are right. There are bloggers with high quality content who would be willing to share ad revenues with the Post in exchange for serious traffic. Steve Rubel applauds the effort, and offers some suggestions on how to go beyond a wimpy
As AOL Reinvents Itself
A smart little acquisition occured today. AOL bought an Instant Messaging service that powers, among others, MySpace. Userplane licenses its technology to more than 100,000 sites. I really like plays like this that power thousands of web sites. Photobucket is an example of a similar play, that acts as a repository for photos that can
