Trying to Turn Carriers and Retailers Into Google: Azzimov CEO Benoît l’Archevêque (Part 6)

Benoît l’Archevêque: It’s like the 411 service in North America where people call to get services. In China, they have salesmen receiving the call. People call and say, “I’m looking for this.” The person receiving the call will not only give the information but also go and complete the sale. Azzimov is included in that. They

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Trying to Turn Carriers and Retailers Into Google: Azzimov CEO Benoît l’Archevêque (Part 5)

Sramana Mitra: In the case of Google, they have web self-service advertisement capabilities like Google CPC. If I, as a small business, want to advertise on Google, I can go to Google’s website and set it up to do that advertising. Do you have that in place as well? Benoît l’Archevêque: Yes. We call that

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Trying to Turn Carriers and Retailers Into Google: Azzimov CEO Benoît l’Archevêque (Part 4)

Benoît l’Archevêque: There are three revenue models in Azzimov: advertising when you search, the lead generation system that I just explained, and the affiliate model. When someone buys, there’s a percentage take off that. Put that aside. Take that business model, but apply it to mobile.

Trying to Turn Carriers and Retailers Into Google: Azzimov CEO Benoît l’Archevêque (Part 3)

Benoît l’Archevêque: I’ll give you a very quick example. If I do a search on Italian, red, and car, you see a Ferrari. What we have created is a new dynamic knowledge graph where we only store words once. If I have 500,000 bottles of wine, I’m not going to store the word wine 500,000

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Trying to Turn Carriers and Retailers Into Google: Azzimov CEO Benoît l’Archevêque (Part 2)

Sramana Mitra: What year was this? Benoît l’Archevêque: It was in 1990. One Thursday morning, I lost my job. That noon, I said, “Nobody else will fire me again in my life.” So I started my own advertising agency that’s still running. People were coming to me with their problems thinking that only advertising could

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Trying to Turn Carriers and Retailers Into Google: Azzimov CEO Benoît l’Archevêque (Part 1)

If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.  We normally only feature companies that have proven concepts in the Entrepreneur Journeys series. This concept, however, is not entirely proven. It is interesting and bold. Sramana Mitra: Benoit, where are you from? Where were you born and raised? Give us some back story of the

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Thought Leaders in Big Data: Martin Smith, SVP, Ad Platforms and General Manager, TruEffect (Part 4)

Sramana Mitra: What do you see as open problems or white spaces? When you look at your customers, what advice would you give an entrepreneur as to which direction to steer? Martin Smith: There are a lot of solutions in the space that are called point solutions. I see opportunities for people who are able

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Thought Leaders in Big Data: Martin Smith, SVP, Ad Platforms and General Manager, TruEffect (Part 3)

Sramana Mitra: I would like to talk about a use case that illustrates how customers deploy your big data capabilities. Martin Smith: I can give you a very good example of one of our clients in the retail space. We do a lot of work with Oreck. Oreck has retail, they have multi-channel, and they

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