Adify Challenges AdSense

Adify, the small ad network company that is powering blog networks for larger “old” media companies such as Washington Post just raised $19 Million in funding from USVP, NBC and Time Warner. In my Giving Up on AdSense piece, I referred to the WPNI program, which is powered by Adify. Amit Agarwal reports: ComputerWorld, the

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Google Acquires Doubleclick for $3.1 B

Good! Just as I was complaining about Google’s absense of CPM-based display advertising options, they have picked up Doubleclick. :: “DoubleClick’s technology is widely adopted by leading advertisers, publishers and agencies, and the combination of the two companies will accelerate the adoption of Google’s innovative advances in display advertising,” said Google CEO Eric Schmidt in

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Giving Up on AdSense

I am a painful critic for Google’s AdSense program, as it pertains to Content (not Search). My beef is that it doesn’t take into account any understanding of the target audience of a publisher, nor does it take into account Context or Intent.

Stupid AdSense Ads

For a long time now, I have been watching how badly AdSense judges what Ads my audience might be interested in viewing. Today, this has reached a level of hilarity that I couldn’t resist commenting on! Google has pushed Exotic Hardwood Flooring to my business audience of entrepreneurs, technologists, investors and analysts. Talk about a

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SME ERP: Netsuite + (eBAY AND AdSense)

Recently, I pointed out that there are 20 Million businesses in the US that don’t have any employee. These include ecommerce businesses that thrive on eBAY and small publishing businesses that leverage Google AdSense. I have also discussed the SaaS trend at length, and covered the NetSuite IPO that is coming. Netsuite has recently done

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