Introduction Founded in 1994 by Stanford Ph.D. students David Filo and Jerry Yang, Yahoo! began as a hobby and has evolved into a leading global brand that has changed the way people communicate with each other, conduct transactions and access, share, and create information. Today, Yahoo! Inc. has become the world’s largest global online network
I have been a violent critic of Google AdSense, but not of its product manager, Gokul Rajaram, who I think is a great guy. It looks like Gokul is leaving Google, and venturing out on his own. My AdSense posts: * Google Great at Monetizing Crap * Google’s AdSense Revenues Vulnerable * Watch Out Google,
As expected, Rupert Murdoch has successfully negotiated for himself a position in the Business and Finance vertical with a crown jewel brand, The Wall Street Journal. Here’s my previous analysis on why this deal is a good one. I really like News Corp’s verticalization strategy. James Altucher asked Jim Cramer, “What’s the one thing the
How much is AdSense’s share in Google’s business? To find an answer we scanned Google’s balance sheet and cash-flow statement for the past year including those of the last quarter (Q2-06/2007). Predictably, there is no indication of AdSense’s figures. Analysts however maintain that the figure hovers between 37%-44%. A somewhat clearer picture emerges in the
I had lunch with the co-founders of an ad network startup on Thursday. I will keep their identities anonymous, but I cannot help quoting one of them, as he put his finger on one of the biggest problems plaguing Google AdSense: It is great at monetizing crap, but offers absolutely no premium for high quality
Josh Catone has written an interesting post on ReadWriteWeb which discusses Ask’s plans for an AdSense alternative. :: Ask.com will reportedly be launching an Adsense competitor to all web publishers by the end of the year. This, I think, is an area that Google dominates which is currently ripe for competition (more so than search).
The discussion below is more specific to my own blog, and since I happen to be an Adify customer, I asked Russ some details about what are some of my options – current and future. I choose to publish it because I am sure there are other bloggers out there who would find this information
Strategy, market opportunity identification, positioning … all this good stuff apart, a successful ad network would require Adify to be able to execute in conjunction with the large media companies at many more levels of operational excellence. There, as per my own experience, so far, both Adify and Washington Post are only moderately acceptable. By