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HOT TOPICS
- The Accelerator Conundrum
- The Startup Velocity Question
- Platform as a Service
- Man and Superman
- Web 3.0 = (4C + P + VS)
- The Future: End of Capitalism
- Capitalism 2.0
adify
Ask to Compete with Google AdSense?
Josh Catone has written an interesting post on ReadWriteWeb which discusses Ask’s plans for an AdSense alternative. :: Ask.com will reportedly be launching an Adsense competitor to all web publishers by the end of the year. This, I think, is an area that Google dominates which is currently ripe for competition (more so than search).
Defying Google: Adify CEO, Russ Fradin (Part 16)
The discussion below is more specific to my own blog, and since I happen to be an Adify customer, I asked Russ some details about what are some of my options – current and future. I choose to publish it because I am sure there are other bloggers out there who would find this information
Online Advertising: More Acquisitions
Acquisitions in the online advertising world continues, as WPP Group buys 24/7. WSJ reports: “Ad agency WPP Group agreed to buy online marketing services company 24/7 Real Media for $11.75 a share, or about $649 million. The deal demonstrates the rapidly rising interest in companies that help broker online ads. 24/7 Real Media offers search-marketing
Defying Google: Adify CEO, Russ Fradin (Part 15)
Strategy, market opportunity identification, positioning … all this good stuff apart, a successful ad network would require Adify to be able to execute in conjunction with the large media companies at many more levels of operational excellence. There, as per my own experience, so far, both Adify and Washington Post are only moderately acceptable. By
Defying Google: Adify CEO, Russ Fradin (Part 14)
SM: Are you getting the visibility at the right level of executive sponsorship at these large media companies? RF: I can tell you there are a lot of very senior folks at Washington Post that I have personally met. Beyond just them, deciding to build a network is a very important decision for a brand.
Defying Google: Adify CEO, Russ Fradin (Part 13)
We’re talking about large media companies and their assets: readership / traffic, brand, channels, advertiser relationships, sales forces, and inventory. Why should old media just concede the battle to Google and Yahoo, with so many great assets? SM: Not only do they have great sales forces and good relationships with advertisers, but they also have
Defying Google: Adify CEO, Russ Fradin (Part 12)
We concluded the last segment on the note that amongst Adify’s noble mission is to free the bloggers from the clutches of Google AdSense, which really abuses them. (I am only half kidding … the title of this series is deliberate, and on topic.) SM: What kind of CPM rates are you seeing? I know
Defying Google: Adify CEO, Russ Fradin (Part 11)
We left off at the point where I concluded that there is no network out there with any business ad inventory except FM. SM: Part of my problem is that the Washington Post talked me into signing up, but they have no business ad inventory. RF: Well, start your own! Actually, I would never talk
