Amir benefited from a very nice exit from Shopping.com when it was acquired by EBay for $630 million. Here he discusses that, which sets us up for his next (and current) venture at Adapt.tv. SM: Which companies survived the bubble? AA: Shopzilla, PriceGrabber, MySimon was acquired by CNet, NextTag is still active and private. SM:
I am always interested in companies which survived the crash, and especially interested when they are in such a competitive market. Here Amir outlines what steps were taken at Shopping.com led to the success of the company. SM: What did you do differently to make a 1997 founded company survive the worst downturn in the
For many venture startups, getting funding is always a significant challenge as well as a strategic milestone (taking too much funding, or not enough). Amir had little difficulty gaining funding in the midst of the greatest boom market, and made what ultimately turned out to be the correct decision in the amount of funding received,
There are several very interesting aspects to keep in mind when considering Shopping.com. First, the comparative shopping marketplace was a low-barrier-to-entry marketplace to enter, leading to significant competition. Second, revenue generating strategies were difficult to figure out in the 1997-1999 timeframe. Online advertising as a revenue model had barely started to take off. Finally, once
Amir Ashkenazi is the founder of Adap.tv, as well as the former founder and CTO of Shopping.com. Adap.tv is in the midst of the Online Video Advertising fray, on which I have recently written quite a bit. In fact, Danny Cohen suggested this conversation after reading one of those pieces about one of Adap.tv’s competitors,