Top 20 Serial Entrepreneur Interviews

In the recap mode, here’s a list of the top 20 serial entrepreneurs I have spoken with: * Philippe Courtot – a very young 63-year old CEO of Qualys.

Deal Radar 2008: Adap.tv Trying to Tackle the Video Ad Problem

After the success of shopping.com (now owned by eBay), Amir Ashkenazi, stepped into the hairy world of video advertising through his recently founded Adap.tv in Nov 2006. It claims to provide publishers and advertisers the best tool to make video ads more effective without interrupting the streaming flow. [see interview: Cracking the Online Video Monetization

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Online Video Beneficiaries: Synthesis

Online Video is a clear growth market, and many parts of the ecosystem are benefiting as a result. I have done a series called Online Video Beneficiaries, which you can catch up on here: * Online Video Beneficiaries: Introduction * Online Video Beneficiaries: Polycom * Online Video Beneficiaries: Cisco * Online Video Beneficiaries: 3Com?

Entrepreneurship Case Studies

You have read many of my interviews on this blog. Here’s a synthesis of some of the case studies I have done, in an interview format. These differ slightly from the series that I have titled Role Model Interviews, since in this series, I go into the company and its strategy, market, financing, etc. in

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Cracking the Online Video Monetization Nut: Adap.tv CEO Amir Ashkenazi (Part 10)

We conclude our conversation with a brief discussion about Google, and any potential impact it may have on Adapt.tv, including competing for talent. SM: Which companies are out there that you find interesting, who have good approaches, besides yourselves? AA: We obviously think the approach should be viewer friendly, effective monetization. I think it is

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Cracking the Online Video Monetization Nut: Adap.tv CEO Amir Ashkenazi (Part 8)

Here I challenge Amir some more on the business strategy. Technology is wonderful, but are they solving the right business problem? Just because I am looking at a car chase in a movie segment doesn’t mean I am ready to jump and buy a BMW. There is little relevance. On the other hand, if I

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Cracking the Online Video Monetization Nut: Adap.tv CEO Amir Ashkenazi (Part 7)

We continue our discussion about the technical and strategic implementation of the Adapt.tv technology. The core behind it is a learning system which is fed data from contextual matching as well as inputs from user interaction with ads. Over time, this produces an optimized ad campaign for video-content providers, addressing a validated market need. SM:

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Cracking the Online Video Monetization Nut: Adap.tv CEO Amir Ashkenazi (Part 6)

Next Amir describes the environment and concepts behind the founding of Adapt.tv. Having the seed money himself from his previous exit, he was able to move forward aggressively to seize a piece of an emerging market. This is a key element for entrepreneurs who are able to repeatedly experience success and is right in line

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