AKQA had taken funding from Francisco Partners originally, and is now generating $100M in revenue annually. Francisco recently exited the business, and sold their shares to General Atlantic Partners. This happens right at the time when the online advertising market is heating up in a big way. SM: Your new investor is General Atlantic Partners?
Here Om and I discuss some the challenges of operating a blog. The industry is in its infancy. In particular, there are difficulties with advertising networks and lack of analytics. SM: Are you following what Time Warner is doing with companies like Adify? OM: I have not. There are several reasons for that, mainly I
Microsoft has been scrambling in many markets. Particularly, it has been scrambling in the Internet segment, with Google dominating the online advertising space, and MSN lagging versus Yahoo as a portal. I have said before, that the big money in new media is going to be in the verticals. Microsoft actually has a very good
Josh Catone has written an interesting post on ReadWriteWeb which discusses Ask’s plans for an AdSense alternative. :: Ask.com will reportedly be launching an Adsense competitor to all web publishers by the end of the year. This, I think, is an area that Google dominates which is currently ripe for competition (more so than search).
The discussion below is more specific to my own blog, and since I happen to be an Adify customer, I asked Russ some details about what are some of my options – current and future. I choose to publish it because I am sure there are other bloggers out there who would find this information
Acquisitions in the online advertising world continues, as WPP Group buys 24/7. WSJ reports: “Ad agency WPP Group agreed to buy online marketing services company 24/7 Real Media for $11.75 a share, or about $649 million. The deal demonstrates the rapidly rising interest in companies that help broker online ads. 24/7 Real Media offers search-marketing
Strategy, market opportunity identification, positioning … all this good stuff apart, a successful ad network would require Adify to be able to execute in conjunction with the large media companies at many more levels of operational excellence. There, as per my own experience, so far, both Adify and Washington Post are only moderately acceptable. By
In April 2007, Yahoo! entered in an alliance with McClatchy for online advertising. Yahoo! already has an agreement with a consortium of 12 newspapers and the current deal represents more than 264 newspapers across 44 states. McClatchy has discarded its plans of setting up a similar online ad partnership with Gannett and Tribune and decided