Rise of Ad Networks

Imran Khan at JP Morgan provides some interesting data on the rise of Ad Networks, as the long tail becomes more and more active, and the big portals lose their share of eyeballs. Here are some of the charts:

Speeding Up the Internet: Algorithms Guru and Akamai Founder Tom Leighton (Part 4)

SM: You are saying that the middle does not have a business model supporting it. The first mile and last mile have business models, but the middle does not. TL: Right. The middle mile is where you get into a lot of problems with the Internet. It is because there is no money flowing in

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Web 3.0 & Gannett (Part 4)

Acquisition Targets Gannett doesn’t have much of a presence in the Online Personals or Dating space. It could look at acquiring a site as a large portion of the newspaper personals have shifted from print to the Internet and Gannett should preserve its share of the pie. Gannett could consider acquiring sites like, OkCupid, Engage,

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Web 3.0 & Online Sports (Part 3)

Business Model Most online sports sites earn money from advertisements, subscriptions, retailing of sports equipments and merchandising. They have also realized the need for convergence with other media and mobile network for better broadcast and more ad dollars. The popularity of fantasy sports leagues has also drawn advertiser attention, as the fantasy games bring in

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Did Digg Just Dump FM?

Digg has announced a deal with Microsoft. In a big win, Microsoft will manage their ad inventory as exclusive provider of banner, display and paid search advertising, replacing Federated Media and Google. FM will continue to provide other types of advertising on Digg, including integrated campaigns and sponsorships. What are we seeing here? Is FM

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Women & Web 3.0 (Part 3)

Business Model Most women’s sites earn money mainly from ad revenues, and also from subscriptions and products sold through their sites. According to comScore Media Metrix, advertisement revenues for the women’s sites are forecasted to grow at 19% in 2007 but iVillage has grown its ad revenues by 46% in 1Q 2007 and 40% in

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Google Great at Monetizing Crap

I had lunch with the co-founders of an ad network startup on Thursday. I will keep their identities anonymous, but I cannot help quoting one of them, as he put his finger on one of the biggest problems plaguing Google AdSense: It is great at monetizing crap, but offers absolutely no premium for high quality

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Rolling up an Online Ad Agency Powerhouse: AKQA CEO Tom Bedecarre (Part 7)

With the recent trend of private equity deals and acquisitions of advertising firms, the industry is truly on fire. This is the perfect opportunity for Tom to either take his company public or sell for a substantial amount. SM: Have you had offers already for an acquisition? TB: No. SM: In the future, in terms

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