
When we first announced the 1Mby1M mission of helping a million entrepreneurs reach a million dollars in annual revenue, we received a tremendous amount of interest from Sramana’s global community of readers. That was January 2010.
We created the 1Mby1M Ambassadors program to understand and support the needs of startup ecosystems around the world.
In November 2010, we launched the 1Mby1M Global Virtual Accelerator program. Some of the ambassadors became members of the 1Mby1M team. But we didn’t build the ambassador program itself further for a while.
This fall, due to the positive response to Sramana’s recent blog series, How to Build and Monetize a Technology Entrepreneurship Blog, we have restored the 1Mby1M Ambassadors program with a structured set of goals and resources. >>>
Sramana Mitra: Let’s double-click down into your own space. Talk to me about what are the key drivers and key customer pain points that you’re addressing. What are the trends within your space? Tell me about some of the white spaces within your segment where there is opportunity for innovation and where new entrepreneurs can plug some of those gaps that you are not working on.
Amit Saha: The biggest trend right now in the identity and security business is around zero trust. If you look at the Biden administration, they launched an initiative with different vendors to look at zero trust. It means different things to different people. Zero trust is an approach and mindset. Based on a context, you make decisions on the fly on how much you want to trust and how much access do you want the user to have.
>>>Today’s 551st FREE online 1Mby1M Roundtable For Entrepreneurs is starting NOW, on Thursday, October 28, at 8 a.m. PDT/11 a.m. EDT/5 p.m. CEST/8:30 p.m. India IST. Click. HERE to join. PASSWORD: startup All are welcome!


This is a text book case study of founders with deep domain knowledge in starting with services and then productizing, eventually raising institutional capital.
Sramana Mitra: Let’s start at the very beginning of your journey. Where were you born? Where does your journey begin?
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If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.
Following up on our ‘Bootstrapping Using Services‘ and ‘Bootstrap First, Raise Money Later’ case studies, here is the story of PhishMe, a cyber security company that has scaled nicely. Following my conversation with Co-founder Rohyt Belani in 2015, PhishMe was acquired by BlackRock in 2018.
Sramana Mitra: Let’s start at the very beginning of your story. Where are you from? Where were you born, raised, and in what kind of background?
Rohyt Belani: I am originally from India. I was born and raised in India. I was there till the age of 22. I did my engineering in India.

One Million by One Million (1Mby1M) is the first global virtual accelerator, headquartered in Silicon Valley. 1Mby1M aims to nurture a million entrepreneurs to reach a million dollars each in annual revenue.
Check out The DataStax – 1Mby1M Startup Challenge.
Watch – Learn — APPLY – Submit Your Application by October 28, 2021.
To experience the One Million by One Million program, register for a FREE Roundtable Mentoring Session. All who register will receive the recording by email, even if you can’t attend live. When registering, be sure to mention DataStax in ‘How did you learn about?’ so you can receive credit when your application is being judged.
Watch this video to learn more:
Sramana Mitra: The other driver, I imagine, is the selection of different products. There is so much innovation happening in the cybersecurity space. It has become very difficult for small companies innovating on specific point products to get into the Global 2000. The Global 2000 CIO’s are really swamped with new products to absorb and evaluate. A specialized managed service provider who does all that product and technology selection would be very attractive.
Amit Saha: Managing and abstracting the customer from the complexity of the tools and integrated them is critical. Another aspect is, identity is moving closer to the business workflow. We have a product called third-party access governance. That access governance in Global 2000 customers varies from industry to industry.
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One frustrating observation remains with me. Entrepreneurs constantly come to us for assistance with their funding in situations where their chances of fundraising are ZERO.
We can’t do anything to assist them, regardless of how strong our investor connections are. We can’t help startups get funding until they are fundable. It pains me to see so many entrepreneurs who have no concept of what it takes to raise funds.
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