Sramana Mitra: What was your business model? They gave you inventory on consignment and you sold it on eBay. What percentage did you take?
Mike Rosenbaum: I think it was about 15%. We’re talking about high-value goods. Our average item was a couple of thousand dollars.
Sramana Mitra: It was a substantial transaction size. You said you grew that to about $20 million in four years.
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Sramana Mitra: How did you pick amongst those ideas?
Shaunak Amin: It’s not so much about the idea. The idea is going to give me the starting point. I wasn’t married to one idea or the other. We created three or four landing pages with different messaging. One was around healthy food coming to your door every day. The other was ordering from different restaurants and coming to you at the same time. The third one was very quick delivery.
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Mike started his journey as a 14-year old student entrepreneur, then built a $20M eBay PowerSeller business. Thereafter, he built a $100M e-commerce business. Today, he’s building a two-sided marketplace business. All from Australia. Wonderful story!
Sramana Mitra: Let’s go to the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background?
>>>Sramana Mitra: Now we’re approaching the financial crisis right?
Shaunak Amin: Yes. I could have stayed with ING, but there was another opportunity. There was a family office out of Hong Kong looking to open up in New York. I thought it’ll be a good opportunity. I ended up going there right around January 2008. That taught me a lot about starting a financial services firm in New York.
I was one of the first three employees in New York. 2008 was stressful, especially if you were in finance and in New York. That taught me that things could change very quickly. It’s important to be very aware on the macro level. I stuck it out. I learned a lot.
>>>Zohar Bronfman: Lastly, you also want to compute the label. The label basically means whether this customer has churned 30 days later. To generate the label, the platform will automatically take this transaction and identify whether there has been a churn event.
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