Sramana Mitra: You have a political science and law background. Then you went to McKinsey to do some consulting work. This brings us to 2006 now?
David Moricca: 2005.
Sramana Mitra: What happens then?
David Moricca: I was itching to move from consulting into more of an operational role. Because of my previous background and my interest in education and combined with media, Scholastic jumped out at me. I had an offer with Google. Google had not yet gone public.
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Two-sided marketplaces are becoming increasingly popular in the e-commerce startup world. eBay and Etsy are some of the most obvious examples of two-sided marketplaces, but now we are seeing a lot of niche and esoteric marketplaces as well all over the world.
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Entrepreneurs are invited to the 556th FREE online 1Mby1M Mentoring Roundtable on Thursday, December 9, 2021, at 8 a.m. PST/11 a.m. EST/5 p.m. CET/9:30 p.m. India IST.
If you are a serious entrepreneur, register to “pitch” and sell your business idea. You’ll receive straightforward feedback, advice on next steps, and answers to any of your questions. Others can register to “attend” to watch, learn, and interact through the online chat.
You can learn more here and register to pitch or attend here. Register and you will receive the recording by email, even if you are unable to attend. Please share with any entrepreneurs in your circle who may be interested. All are welcome!

Jeff is an English major who successfully bootstrapped a SaaS company with Services. The company eventually exited at a $130M valuation. Wonderful perspective from a non-technical founder on building a tech startup to success.
Sramana Mitra: Let’s go to the very beginning and introduce yourself and Velocify to our audience.
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We very often get questions on whether non-technical founders can build tech companies. David’s story is a really interesting one that touches many aspects of the 1Mby1M methodology.
Sramana Mitra: Let’s begin at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background?
>>>Gartner forecasts the AI software market will grow 21.3% to $62.5 billion in 2022 and that the top five use case categories for AI software spending in 2022 will be knowledge management, virtual assistants, autonomous vehicles, digital workplace, and crowdsourced data. For this week’s posts, click on the paragraph links.
>>>Sramana Mitra: That’s still a horizontal issue though. Connectors are still horizontal plumbing. There are a finite set of data warehouse that you need to connect to. As long as you have those, you are good. Where is the vertical logic coming from?
Nitesh Chawla: Then we got through mapping workshops. We sit down with the business person and go through the process of understanding the business question, looking at the data, and doing some validation. We conduct workshops. We have deep domain knowledge of the banking sector now. I was always convinced it’s a collaboration. It’s an immersion process. Then we bring in that vertical knowledge into our technology layer.
>>>In case you missed it, you can listen to the recording of this roundtable here: