Sramana Mitra: You were doing a hosted product until recently.
Francis Dinha: Yes. Even Bloomberg came to us. They said, “What about if we license your software? We pay you half a million dollars one time.” I said no. Our model is subscription. Google was our customer for three years. They used our self-hosted solution. Then they wanted to have so many features. I said, “You can take our open source and build on your own.” They did that.
Sramana Mitra: That’s a very good point – saying no to certain opportunities. It’s an important part of building a business. You have to stick to your vision.
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Entrepreneurs are invited to the 572nd FREE online 1Mby1M Mentoring Roundtable on Thursday, April 21, 2022, at 8 a.m. PDT/11 a.m. EDT/5 p.m. CEST/8:30 p.m. India IST.
If you are a serious entrepreneur, register to “pitch” and sell your business idea. You’ll receive straightforward feedback, advice on next steps, and answers to any of your questions. Others can register to “attend” to watch, learn, and interact through the online chat.
You can learn more here and REGISTER TO PITCH OR ATTEND HERE. Register and you will receive the recording by email, even if you are unable to attend. Please share with any entrepreneurs in your circle who may be interested. All are welcome!
In case you missed it, you can listen to the recording of this roundtable here:
Anupam Rastogi is General Partner at Emergent Ventures, a firm focused on B-to-B tech investments.
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Sramana Mitra: What did you do next?
Manish Jethani: It was a very comfortable role, but that comfort was making me uncomfortable. I was used to solving problems. I wanted to go back and do a startup again. Being well-positioned in a well-funded startup didn’t bring any additional challenge of sorts. I wanted to go back and do a startup again.
>>>Sramana Mitra: What was the current problem that you could solve in 2005?
Francis Dinha: One of my friends started a company in Dallas. They were trying to solve the problem of circumventing the firewall. They raised about $35 million. He said, “How are we going to solve this problem?” I got this technology that’s like tunneling. I said, “I can structure a deal with you, but I don’t want to come and work as a consultant. We’re going to build this, but we’re going to provide a service as part of a subscription.” That was my first customer.
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If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.
Negotiation is a straightforward game. You can only negotiate if you have options.
A long time ago, when I was a young entrepreneur making my way in Silicon Valley, I found myself at the mercy of people who knew I had no option.
I did not have a Green Card.
My negotiating leverage was limited, almost non-existent.
And people took advantage of me.

During this week’s roundtable, we worked with two entrepreneurs, both of whom have validated their businesses with customers.
EdKonnect
Up second we had Arun Siva from Shrewsbury, Massachusetts, pitch EdKonnect, an online tutoring service that is already in revenue.
You can listen to the recording of this roundtable here: