Entrepreneurs are invited to the 583rd FREE online 1Mby1M Mentoring Roundtable on Thursday, July 21, 2022, at 8 a.m. PDT/11 a.m. EDT/5 p.m. CEST/8:30 p.m. India IST.
If you are a serious entrepreneur, register to “pitch” and sell your business idea. You’ll receive straightforward feedback, advice on next steps, and answers to any of your questions. Others can register to “attend” to watch, learn, and interact through the online chat.
You can learn more here and REGISTER TO PITCH OR ATTEND HERE. Register and you will receive the recording by email, even if you are unable to attend. Please share with any entrepreneurs in your circle who may be interested. All are welcome!
Despite increased investment in cloud security services, companies continue to struggle with managing their attack surface amid recent data breaches. Surveys show that for 67% of organizations, their external attack surface expanded over the past two years due to the rising use of cloud, third-party services, the Internet of Things and cyber-physical systems. About 69% of these organizations have been compromised via unknown, unmanaged, or poorly managed internet-facing asset in the past year. IBM (NYSE: IBM) is trying to target this market through its recent acquisition of Randori.
>>>Sramana Mitra: What’s interesting to me is that you are able to sell six-figure deals without hard ROI to address a perception issue. That’s unique I think.
Tim Panagos: It may just be a point in time.
Sramana Mitra: The higher the ticket size, the more the need to justify hard ROI. What you’re pointing out is that you have been able to sell six-figure deals without hard ROI. That’s probably a point in time. It is a point in time where you are benefitting from that.
>>>Sramana Mitra: Fantastic! What are some of the nuances of go-to-market strategy that you have learned?
Matthew Benson: We took a shot at this influencer-based model. We created a tournament for a single influencer. Once we saw the spark, we doubled down on it. It was based on being receptive to the community and listening. That platform has become our main revenue driver.
>>>Sramana Mitra: To do all this, how much of this is your proprietary technology and how much of it is system integration using other people’s technology?
Tim Panagos: Our strategy was to adopt things that were already existing in the market rather than building from scratch. It’s my belief that we intersect with the IoT, cloud, and AI macro trends. All of these technologies exist already in the marketplace. It’s not a matter of whether we need a better sensor or we need better AI; it’s about taking these technologies that are on the shelf, pre-integrating them, and making it so that you can scale in a business.
>>>According to a recent report, the online education market is estimated to grow at 9% CAGR by 2025. The biggest growth in the market is a 37% CAGR growth from the Asia Pacific region. San Francisco-based Udemy (Nasdaq:UDMY) is cashing in on this growth projection by expanding its presence in the region.
>>>Matthew Benson: We built the MVP for eFuse. Almost an entire year later, we launched the product on January 2, 2020. On the initial launch, we didn’t have much success. We were just getting rolling and stumbling during the first three to four months. COVID hits right about that time. All eyeballs go to gaming.
One of the pieces we picked up on is a lot of people were turning to run online eSports tournaments. We pivoted the business to focus on building eSports infrastructure to facilitate different types of competition. We built this platform that we call the Arena. The first day we launched it, we had 10,000 visitors. From that point forward, we scaled the business to 500,000 in that first year.
>>>If you haven’t already, please study our Bootstrapping Course and Investor Introductions page.
What a wonderful story of an e-commerce company bootstrapping to $12 million from a small town called Horsens in Denmark. When we spoke in 2019, all of the 60 employees working under TrendHim CEO Sebastian Petersen were working out of Horsens.
Sramana Mitra: Let’s start at the very beginning of your journey. Where are you from? Where were you born, raised, and in what kind of background?
Sebastian Petersen: I’m from Denmark. I would say I had a pretty ordinary background. Both my parents were working in the public sector. I’ve always had an entrepreneurial spirit together with one of my best buddies growing up. We were always together.