Business Model Innovation in Digital Health: Bob Allison, Co-Founder of PEAR Health Labs (Part 7)

Sramana Mitra: What is the financial engineering that makes all this possible?

Bob Allison: They were cash and stock, but mostly stock. We used valuation methodologies and acquired the companies usually in their 100% state, so we didn’t eliminate people and would just buy the tech. We typically bought the people because we thought they were important to delivering expertise.

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Business Model Innovation in Digital Health: Bob Allison, Co-Founder of PEAR Health Labs (Part 6)

Sramana Mitra: This is also very interesting from a technology entrepreneur’s point of view. Let’s say you focus on one of these specific use cases and you want to build a full-stack product to bring to market. That is a very dangerous path because it’s very expensive.

Very often, the people who have the technical expertise don’t have the B2C marketing expertise. Going with the credibility and the existing brand and feeding your technology expertise into the hands of people who do have that marketing expertise and brand presence is a very interesting way to go to market.

July 6 – 611th 1Mby1M Mentoring Roundtable for Entrepreneurs

Entrepreneurs are invited to the 611th FREE online 1Mby1M Mentoring Roundtable on Thursday, July 6, 2023, at 8 a.m. PDT/11 a.m. EDT/5 p.m. CEST/8:30 p.m. India IST.

If you are a serious entrepreneur, register to “pitch” and sell your business idea. You’ll receive straightforward feedback, advice on next steps, and answers to any of your questions. Others can register to “attend” to watch, learn, and interact through the online chat.

You can learn more here and REGISTER TO PITCH OR ATTEND HERE. Register and you will receive the recording by email, even if you are unable to attend. Please share with any entrepreneurs in your circle who may be interested. All are welcome!

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610th 1Mby1M Roundtable Recording

In case you missed it, you can listen to the recording here:

Roundtable Recap: June 29 – Several Ventures Already in Revenue

During this week’s roundtable, we had five great strategy discussions.

Visitly.io

First up, we had Gaurav Agarwal from San Francisco, California, pitch Visitly.io, already in revenue, being bootstrapped with a paycheck.

Projemy

Next, we had Jainam Badala from Mumbai, India, pitch Projemy, a concept-stage EdTech venture.

Durandel Limited

Then we had Jude Onemolease from Benin City, Nigeria, pitch Durandel Limited, a vertical marketplace for Nigeria’s fish market.

Lovee Fashion

From Atlanta, Georgia, we had Evonya Easly pitch Lovee Fashion, a marketplace for stylists, that is also already in revenue.

You can listen to the recording of this roundtable here:

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Business Model Innovation in Digital Health: Bob Allison, Co-Founder of PEAR Health Labs (Part 5)

Sramana Mitra: The business model is a development fee upfront. Then there’s a $1 to $2 royalty per user per month. That’s variable and it goes up and down. In some cases, the brands were charging for their app. In some cases, the app is free.

Bob Allison: Yes. I would say that we had some real lessons from all this. One was that big brands are often not that good at digital discussions with consumers. Large technical brands, even New Balance because they’re technical about their shoes, have their own issues about getting to real traction and a pretty low threshold for patience on their side. If you’re telling your CEO that sales are off and you’re spending $500,000 on digital solutions. They’ll say, “Why are we doing that?”

610th Roundtable for Entrepreneurs Starting NOW: Live Tweeting by @1Mby1M

Today’s 610th FREE online 1Mby1M Roundtable for Entrepreneurs is starting NOW, on Thursday, June 29, at 8 a.m. PDT/11 a.m. EDT/5 p.m. CEST/8:30 p.m. India IST. CLICK HERE to join. MEETING NUMBER: 2553 545 8516  PASSWORD: startup  All are welcome!

610th Roundtable for Entrepreneurs Starting in 30 Minutes: Live Tweeting by @1Mby1M

Today’s 610th FREE online 1Mby1M Roundtable for Entrepreneurs is starting in 30 minutes, on Thursday, June 29, at 8 a.m. PDT/11 a.m. EDT/5 p.m. CEST/8:30 p.m. India IST. CLICK HERE to join. MEETING NUMBER: 2553 545 8516 PASSWORD: startup  All are welcome!