By Richard Laermer, Guest Author
Let me just explain that heading, please.
Responsibility has become a buzzword. And I think it’s got to be known for more than just good psychology.
Here’s my question slash quandary: Why can’t people be careful when it’s only going to get worse for them? Why o why. Sure, you heard your parents mumble that one time or another. But I’m talking about writing. Almost everything I read has errors in it—and not because MS Grammar Check stopped its magic. I see a lot of carelessness emanating from people thinking (I think) someone else is going to make the document perfect.
Who is this someone else? Typos are mistakes you have to catch. While everyone makes minor goofs, I see major ones all the day and they’re uncanny. I’m here to ask every marketing professional to take a third and fourth look before hitting the Send key or printing on super-fancy copier paper.
Some say it’s the fault of e-mail. Sounds like a big excuse coming on. People pass their documents back and forth and add rather than correct. Since I am part of the last generation who once used typewriters and rejoiced at the invention of White Out ™, I place blame on those large monitors on our desks. There’s no way you can catch a boo-boo onscreen, but most folks won’t print out the written work. Such bother.
Today things travel casually, desk to desk, until the work goes out without someone realizing, “Wait, wait. That’s supposed to say AUNT.” (That’s a private joke for Curb Your Enthusiasm fans.) >>>
SM: Describe the value proposition of LucidEra, including differentiation versus the rest of the market.
KR: LucidEra combines sales and financial data to give users at small-to-mid sized businesses powerful insight into the effectiveness of their entire sales operations process (including quotas, pipeline, revenues, and expenses). We firmly believe that just like the everyday consumer who has vast amounts of information at their fingertips through various websites, people should have the data they need to be successful in their business lives as well. It should be considered an employee’s right, not a privilege, to have this level of visibility into their business. In the existing BI market today, the average employee simply does not have this. No one should have to work in an environment where the right information is not readily available.
Our key differentiator is that we deliver a complete reporting and analysis solution entirely on-demand.
SM: How big is the market? How do you calculate TAM?
KR: Since we are re-inventing the Business Intelligence market, our market is essentially the Business Intelligence market (which has focused on enterprise customers) plus the midmarket which traditional BI vendors were not able to address. Below is a graph of the BI market size.
I promised B:C entrepreneurs that if I saw any silver bullet that might help you bootstrap your ventures and access consumers quickly, I will be sure to flag you. Well, here’s one.
Last week, I spoke with Rearden Commerce, a company I have covered before.
They showed me an implementation of restaurant reservation service OpenTable, which they are bringing to their 500 odd business customers, and consequently to their 100,000 users. >>>
In this post, we will be analyzing Micron as part of the series analyzing the major players in the iPhone’s component ecosystem. The 2-megapixel camera mounted on the back of the iPhone is powered by an imaging chip from Micron.
Micron Technology Inc. (NYSE: MU) with revenues of $5.3 billion in 2006 is one of the world’s leading manufacturers of semiconductor devices. Apart from CMOS image sensors, its core products include DRAM and NAND Flash memory. To reduce its exposure to the volatile DRAM market, it is expanding into specialty memory products, NAND Flash memory products, and CMOS image sensors. >>>
SM: How did you penetrate the market and get early traction?
EG: Word of mouth driven by a great and viral product and turbo charged with amazing PR.
SM: What stage are you at now? Revenue? Profitability? Traffic? Titles? Any other metrics you track?
EG: Blurb expects turnover between $5-10MM in 2007, its first full year of product availability. We are doubling in size every 4-5 months. >>>
SM: What was the market landscape like when you founded the company?
KR: When we founded the company in 2005, the BI market was pretty stagnant. Not much innovation had happened in that market in the prior 10 years. It was basically a lot of vendors selling expensive solutions that were difficult and time consuming to deploy, impossible to manage and maintain, and hard to use. Instead of focusing on trying to make their solutions simpler to use, each of the traditional BI vendors just kept adding more and more functionality. >>>
On July 12 last week, Info Edge (India) Ltd announced the launch of ‘Asknaukri.com’, which purports to be the first website of its kind in India. With this Naukri.com completes the circle around the concept of online career needs in India. (BOM: NAUKRI)
For the uninitiated, ‘Naukri’ in Hindi means job, and Naukri.com is the first Indian job portal and the flagship website of Info Edge. When Naukri.com was commercially launched in October 1997, it had 50 clients to speak of.
Today with a client base exceeding 25,000 companies, Naukri.com is considered as the largest job portal in India. With an inventory of over 9 million resumes – about 10,000 added daily for 82,000 job listings – it contributes 85% to company’s topline. Now, Asknaukri.com is a step in its quest to retain the top position by filling the much-needed gap of career guidance that job seekers look for. >>>
If you are trying to do a web PR campaign, you know you have to pitch to the bloggers. The good news is, bloggers are highly visible, easy to identify, and very reachable.
Entering the market is a new service that wants to identify people who are the most active members of various online communities, but not the anchor blogger. These are the people who comment a lot on blog posts, or post a lot of entries on message boards and news groups. They ask and answer questions on LinkedIn or Yahoo Answers. >>>