
Accurate estimation of Total Available Market (TAM) is an essential component of a high velocity startup.
I see a chronic overestimation of TAM in my work with startups.
>>>Sramana Mitra: How did you engineer your go-to-market organization to sell large deals to enterprises?
Josh Jones: We sell all the way down to a company hiring a single person. In fact, in our base level offering, you can get free tests. You start paying when you need larger volume and a single sign-on. A lot of our customers will do custom tests that are built to their systems or their specs.
>>>Today’s 646th FREE online 1Mby1M Roundtable for Entrepreneurs is starting NOW, on Thursday, July 18, at 8 a.m. PDT / 11 a.m. EDT / 5 p.m. CEST / 8:30 p.m. India IST. CLICK HERE to join. PASSWORD: startup All are welcome!
Today’s 646th FREE online 1Mby1M Roundtable for Entrepreneurs is starting in 30 minutes, on Thursday, July 18, at 8 a.m. PDT / 11 a.m. EDT / 5 p.m. CEST / 8:30 p.m. India IST. CLICK HERE to join. PASSWORD: startup All are welcome!
Sramana Mitra: So who were these corporate customers? The corporate customers were not for this hiring interviewing tool. Then, you were selling something else besides this product, right?
Josh Jones: Yes, we had a number of customers that we talked to that expressed interest. The first interesting customer was one of the largest consulting firms in the world. We pitched this product to them and asked for their feedback. We said we’ll continue to build and adapt this to their needs.
>>>Sramana Mitra: Were you using third party software for these projects? What was the lay of the land in terms of tools and technologies for doing this work at that time?
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According to a recent report, the global computer graphics market is projected to grow at 9% CAGR to reach $35.1 billion by 2030. Australia-based Canva is a big player in the industry that has seen strong growth in the past few years.
>>>Sramana Mitra: Okay, so we’re doing an Entrepreneur Journey story. I need a journey. So give me timelines. When did you do what and what led to what and so on. So, you were trying to do this business and your Alabama college education was from what year to what year? Seven years, you said.
Josh Jones: I was at the University of Alabama from 1998 until 2005.
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