Building a Bootstrapped Unicorn from India: Rajesh Jain, Founder of Netcore Cloud (Part 4)

Sramana Mitra: While you were doing your political experiments, Netcore is still selling the two products – the SMS enterprise product and the email marketing product, right? That’s what Abhijit Saxena is executing on, right?

Rajesh Jain: From 2007-11, Abhijit was the CEO. In 2011, Girish Nair, who had come back from the US in 2005 and joined us as CEO. He then took over as the CEO from 2011 to 2014. All this time, the good thing was that email marketing in India was starting to grow rapidly. SMS was started. We were pretty much the only Indian company doing email. There were a couple of other smaller ones.

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Building a Bootstrapped Unicorn from India: Rajesh Jain, Founder of Netcore Cloud (Part 3)

Sramana Mitra: Now you have cash. What happens next?

Building a Bootstrapped Unicorn from India: Rajesh Jain, Founder of Netcore Cloud (Part 2)

Sramana Mitra: At that time, it was the beginning of the market. Today, things are much more complicated. So, in 1997, what are we talking about? Where were you getting the ads from? Were you working with a network? Were you actually having to sell the ads to corporates? How were you getting the ads?

Building a Bootstrapped Unicorn from India: Rajesh Jain, Founder of Netcore Cloud (Part 1)

Rajesh Jain has built a Bootstrapped Unicorn from India. This is an important case study for all the bootstrapped entrepreneurs out there looking for inspiration and methodology to scale.

Sramana Mitra: Alright, Rajesh, let’s start at the very beginning of your journey. Where are you from, where were you born, raised, what kind of background?

August 8 – 649th 1Mby1M Mentoring Roundtable for Entrepreneurs

Entrepreneurs are invited to the 649th FREE online 1Mby1M Mentoring Roundtable on Thursday, August 8, 2024, at 8 a.m. PDT / 11 a.m. EDT / 5 p.m. CEST / 8:30 p.m. India IST.

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1Mby1M Virtual Accelerator AI Investor Forum: With Naganand Doraswamy, Managing Partner and Founder at Ideaspring Capital (Part 4)

Sramana Mitra: I think for entrepreneurs listening to this conversation, there are two takeaways that you want to consider. One is, find a platform that you can build on. If you’re building enterprise products or mid-market B2B products, look at a platform called Cohere.