In case you missed it, you can listen to the recording of this roundtable here:
During this week’s roundtable, we discussed two school-driven GTM strategies.
Eduberance
First, Niraj Harlalka in Ahmedabad, India, pitched Eduberance, a vernacular EdTech venture for Tier 2 and 3 cities in India.
My Tailor
Next, we had Davron Williams in Lagos, Nigeria, pitching My Tailor, a fashion marketplace.
You can listen to the recording of this roundtable here:
Oracle (NYSE: ORCL) recently reported its first quarter results that failed to impress the market. The miss in the revenue performance and outlook sent the stock falling 9% in the after-hours trading session.
>>>Sramana Mitra: That brings us to end of 2017. What kind of revenues were you tracking at?
Hannah Fastov: Close to a million. At this time, most of our revenue was coming in from our wholesale business but we were doing over $250,000 on our website. When we saw what was working in advertising, then we were able to put a bit more into our advertising and use our profits to reinvest back.
Sramana Mitra: What are the highlights of 2018?
>>>If you haven’t already, please study our free Bootstrapping Course and Investor Introductions page.
Over the last decade and more, I’ve had the privilege of working with a large number of bootstrapped entrepreneurs. These include self-financed companies and also modestly capitalized startups that operate in a capital-efficient manner applying the principles of bootstrapping. [You can take our free Bootstrapping Course to review these.]
For our Seed Capital series of podcasts and blog interviews, I’ve interviewed hundreds of investors, especially micro-VCs and angels who are playing in the early stage game.
I’ve asked all of them the following questions:
Today’s 620th FREE online 1Mby1M Roundtable for Entrepreneurs is starting NOW, on Thursday, October 5, at 8 a.m. PDT/11 a.m. EDT/5 p.m. CEST/8:30 p.m. India IST. CLICK HERE to join. PASSWORD: startup All are welcome!
Today’s 620th FREE online 1Mby1M Roundtable for Entrepreneurs is starting in 20 minutes, on Thursday, October 5, at 8 a.m. PDT/11 a.m. EDT/5 p.m. CEST/8:30 p.m. India IST. CLICK HERE to join. PASSWORD: startup All are welcome!
Sramana Mitra: Tell me about traffic for the Shopify website. What strategy did you follow to drive traffic?
Hannah Fastov: After we launched our Shopify website, we started to engage with a digital advertising agency. I worked closely with them to develop this strategy of how we are going to get people to our website. We focused on Instagram and Facebook, more Facebook at that time. What we learned is that, like you mentioned earlier, who our customer was. It’s so important to define your demographic. For us, we felt like we were all over the place.
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