Sramana Mitra: In this niche, did you have customer relationships?
Anji Maram: Yes. Especially in the Bay Area, there were several customers who needed this business process to be implemented. Due to my consulting experience and my prior company’s experience, we already had a trusted relationship with the industry.
>>>David Hornik, Founding Partner at Lobby Capital, discusses his firm’s AI investment thesis. This is an excellent discussion spanning Agentic AI and Ultralight startups.
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Anji Maram: It triggered a need in me to do something – create a company and employment. I started thinking the way he thought. However, I was not able to figure out how to do all these things.
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George Anderson, Founder and CEO of Ninth Wave, offers another case study for our very popular Bootstrapping Using Services series. Here is our conversation from 2021.
Sramana Mitra: Let’s start at the beginning of your journey. Where are you from? Where were you born and raised? What kind of background did you have?
George Anderson: I was born in Long Island. I found myself in technology by accident. My first job was through a referral from my family. My father sent me for an interview. I got a job working for an analytical laboratory in New Jersey.

Anji has bootstrapped CriticalRiver to $50M in revenue and is introducing AI into his services business model. We expect to see a lot of this happening all over the tech services ecosystem. AI Services is going to become a massively valuable category.
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Entrepreneurs are invited to the 678th FREE online 1Mby1M Mentoring Roundtable on Thursday, March 27, 2025, at 8 a.m. PDT / 11 a.m. EDT / 4 p.m. CET / 8:30 p.m. India IST.
If you are a serious entrepreneur, register to Pitch and sell your business idea. You’ll receive straightforward feedback, advice on next steps, and answers to any of your questions. Others can register to Attend to watch, learn, and interact through the online chat.
You can learn more here and REGISTER TO PITCH OR ATTEND HERE. Register and you will receive the recording by email, even if you are unable to attend. Please share with any entrepreneurs in your circle who may be
In case you missed it, you can listen to the recording of this roundtable here:

During this week’s roundtable, we had David Hornik, Founding Partner at Lobby Capital, discussing his firm’s AI investment thesis. It was an excellent discussion spanning Agentic AI and Ultralight startups.
i-Resonate
As for the entrepreneur pitches, up first we had Maitreyi Sharma from Dehradun, India pitch i-Resonate, a social media content marketing suite.
A9Y
Then we had Dege Nsoki from Geneva, Switzerland pitch A9Y, a career advancement site.
You can listen to the recording of this roundtable here: