Amidst incessant talks of bubbles and baubles, it is clear that Silicon Valley is back. With a vengeance, no less.
Innovation is back. Leadership is back. IPOs are back. The technology industry has shaken off the post-dotcom malaise and is once again exciting.
Now is perhaps a good time to stop for a moment and reflect on what this coming decade will be all about for the Valley and its denizens. >>>
Following up on the Top 10 Tech Trends Of The Decade and drilling down on trend item five, in this post we’re going to look at the evolution of online advertising and what we might expect to see in the coming decade. At present, the online advertising industry is at $55 billion, and mobile advertising is at $2 billion. With the rise of Asia, Africa, and Latin America, mobile advertising will gain momentum. Let’s take a closer look. >>>
I have long been a fan of the verticalization trend on the Web. It led me to define one of the most referenced frameworks for Web 3.0.
It has become increasingly possible to reach people in faraway places using the Web. And it has also become possible to hyper-target, and access and offer highly localized, specialized, and verticalized services. Both trends will continue, but to make money, the verticalization and localization trends look more promising to me, although cases like Facebook and Groupon speak to the contrary. Let’s put it this way: there will be a few large, global players. But there will be millions of smaller, niche, localized and/or verticalized businesses that will continue to open up entrepreneurial opportunities around the world. The latter is directly in line with our One Million by One Million work, and a trend that powers our mission for the next decade. Also relevant is my Web 3.0 = (4C + P + VS) formula. In particular, niche e-commerce is a vibrant trend that will continue to grow. Sub-trends like group-buying and daily deals will be layered on top of any niche to create more traction. Let’s take a look at the top 10 trends driving the vertical and local Web. >>>