If you are considering becoming a 1M/1M premium member and would like to join our mailing list to receive ongoing information, please sign up here.

Subscribe to our Feed

Clarify Your Story: Internet Businesses

Posted on Tuesday, Jul 11th
  • Who is your Target Customer / User?
  • What is the User Experience you plan to offer?
  • What is your Differentiated Value Proposition to the Customer / User?
  • Which Market? Which Segment? Why?
  • How big is the Market? Is it big enough? How do you expand, if not?
  • What is the Usage Model?
  • How does the User currently solve this problem?
  • What is the competition and how do you position against them?
  • What is the business model? On-Demand? Subscription? Advertising? Transaction Fee? Transaction Commision?
  • How do you build traffic? What FREE incentive can you offer which brings users en-masse to your site?
  • What premium service can you offer, that users would want to pay for? How much?
  • What is your Content strategy?
  • What is your Commerce strategy?
  • What is your Community strategy?
  • What is your Search strategy?
  • What is your Services strategy?
  • What is your Tagging strategy?
  • What is your Personalization strategy?
  • What is your Context strategy?
  • What advertising management system will you use? Google? Yahoo? MSN? Your own? Can you differentiate if you had one of your own? How?
  • What are your CPC / CPA assumptions?
  • What are your Sponsorship Deal assumptions?
  • Are you going to advertise online to recruit customers? On what sites? Using whose system? Google? Yahoo? MSN? FM?
  • What is your SEM / SEO optimization strategies? What keywords are you trying to own / position around?
  • For your category, what are the top 20 influencer Blogs that would give you early word-of-mouth to recruit customers?
  • What are the top 20 Main-Stream Media properties that you need to get written up on?
  • Whom do you need to partner with to offer a full solution / whole product?
  • Whom do you partner with to generate traffic? Under what terms?
  • How do you position win-win deals for Partners?

Hacker News
() Comments

Featured Videos


[…] Litmus test: Hold your business plan against this checklist. It, however, is more of an Enterprise / SME oriented checklist. You need a variation of this for Consumer facing businesses. […]

Sramana Mitra on Strategy » Blog Archive » Entrepreneurship 101 For India Tuesday, July 11, 2006 at 10:50 PM PT

[…] the blogosphere this evening, I came across a useful post on Sramana Mitra’s blog titled “Clarify Your Story: Internet Businesses.” It’s a good list of about 30 high-level questions you should be asking yourself when starting […]

30 Simple Questions « Seema’s Blahg Tuesday, March 13, 2007 at 2:55 AM PT

[…] Clarify your Story (Internet Businesses). […]

PuneTech » Reading list for startup-founders Tuesday, October 7, 2008 at 7:07 PM PT

[…] Clarify Your Story – Internet Business […]

Tips for Telling a Clear Story | latoga labs Monday, October 20, 2008 at 7:33 PM PT