Eager Parents

Here’s our report on Parents from the Segments and Lifestyles Series.

2007 could well be the year of the networked parents. Only other parents have the patience to listen to the endless details of kids’ stories that every parent has and wants to share, making this is a terrific social networking category! And given how much retail revenue moms drive (trillions), it’s certainly a segment to watch for entrepreneurial and venture activity.