Howard Schultz From Sixty Minutes

Sixty Minutes did a segment on Howard Schultz of Starbucks yesterday and it is damn good. Have a look.

What I would have asked him a bit more about is how did he manage to convince the investors to buy that 6-store chain at a time when there was no market for coffee in America and also the investors on how did they evaluate Starbucks before agreeing to put money into this venture.

Starbucks needs visiting and revisiting over and again at this stage of the game … “The Timer” makes it imperative that we understand how to build scalable businesses like Starbucks.