Sneak Preview into the Future

Best Buy has introduced Geek Squad, a technical support service for their customers.

This is a harbinger of what’s to come.

I have been on the phone with a Linksys agent for the past 3 hours trying to configure our fourth computer onto the wireless network in the house. To describe this as a royal pain, would be a gross understatement. We’re not done, now I have to get on the phone with Dell, to debug how the TCP/IP got mucked up.

I want a Geek Squad guy on house call to show up here right now and deal with this nonsense. And if you consider the fact that I am a Computer Scientist, how do mere mortals feel?

How, I keep asking, how, just how, would home networking attain ubiquity?

Best Buy doesn’t break out its service revenue, which includes the Geek Squad and the installation of home theaters, appliances, vehicle audio and video equipment and service centers. The Geek Squad’s computer-support service dovetails perfectly with Best Buy’s strategy of being customer-oriented.

Customers absolutely need it!

NOW.